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Ibis new brand concepts on show at latest property in Estonia

by | Jul 15, 2019 | Chains

Tallinn’s fancy new Ibis takes the brand to a new level

Estonia’s sparkling new Ibis hotel has surprises in store for guests who think they know the brand

At the beginning of the year, Ibis announced it would change how it lives hospitality by focusing more on social interaction to cater to customers’ new expectations.

A warm, personalised welcome and public spaces accessible to both hotel guests and outside visitors are at the centre of a new approach which breaks with standardisation and shifts more towards flexibility and tailored experiences.

Steven Taylor, Accor Chief Marketing Officer, said, “On January 31st, we unveiled a new customer experience which positions ibis as a social hub, opening up to the local community and connecting with travellers and locals alike. I am delighted with the opening of Ibis Tallinn Center, which also embodies our new mobile hospitality vision as exemplified by the new check-in system.”

Ibis Tallinn Centre shows off Ibis’ new design standards

Set in the heart of the Estonian capital and opened on June 1, Ibis Tallinn Centre is the first property of the brand in Estonia to showcase the brand’s new hospitality experience.

Everything starts in the lobby where “welcomers” greet guests and complete a mobile check-in in a warm and relaxed atmosphere.

The hotel’s 190 guest rooms accommodate between 1 and 6 people and were designed by INNOCAD ARCHITECTURE. They combine modularity and flexibility to ensure guests feel completely comfortable.
Charlie’s Corner, the beer-themed bar which serves different menu items depending on the time of day (or night), offers the latest dining concept in the perfect spot for both in-house guests and locals to socialize.

In the morning, customers can enjoy a chat over coffee, while in the evening they can discover the Beer Wall and its wide selection of tasty brews.

Putting comfort and human interaction first

This hotel embodies Ibis’ new positioning and places the customer experience right at the heart of its strategy. The goal is to offer travellers and locals a completely new hospitality experience which promotes openness to the neighbourhood and social interaction.

Ibis wants to create what it calls a ‘life hub’, a space where anyone can come to sleep, eat, meet people or enjoy live music.

This new kind of customer experience comes with an innovative check-in format, an original selection of dining options, a warm and welcoming atmosphere, and more flexible and customizable design concepts for greater comfort.

Music also plays an important part in this new experience and is supposed to get people to interact and engage, whether they are in-house guests or just there to hang out.

Various gigs organised throughout the year are meant to draw in the crowds and make Ibis the new place to be.

Let’s take a look at a few more hotel projects by Accor:

Pullman Hai Phong

Swissotel Resort Bodrum Hill

Fairmont Abu Dhabi Marina Hotel




Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in almost 4,800 hotels, resorts, and residences across 100 countries.


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