Hybrid hospitality brand, The Social Hub, arrives in San Sebastián

The Social Hub San Sebastián’s launch marks the debut of this impact-driven hybrid hospitality concept in the Basque region.

Catering to a diversity of guests, the property encompasses a 328-key hotel, extended stay and student rooms, as well as co-working space, event space, a restaurant, rooftop and pool.

Expansion in Iberia

Continuing its expansion across Europe, and Iberia in particular, The Social Hub is now open in Donostia-San Sebastián. Unlike any other hotel in the city, the property invites hotel guests, locals, entrepreneurs and students to come together to learn, stay, work and play. This is the 17th property by the Amsterdam-based hybrid hospitality brand.

Charlie MacGregor, CEO and founder of The Social Hub, said: “We are delighted to announce our new opening in the very special city of San Sebastián, in the heart of the Basque region, marking yet another important step in our expansion and social impact strategy in Iberia.”

“After the warm welcome in Barcelona and Madrid and having built closely-knit communities there, our objective is to continue to grow and engage with our guests in the region, providing them with an unrivalled experience that is tailored to their needs: whether it’s staying for an overnight leisure visit or a full student semester, working from our hubs, participating in our extensive community-focused experiences, or simply enjoying our dining facilities with loved ones.”

“Ultimately, our purpose is to create a better society through spaces and initiatives that facilitate meaningful connections and a strong community; we hope that The Social Hub San Sebastián will do just that.”

A diversity of experiences

The Social Hub San Sebastián showcases modern yet locally inspired design in spaces tailored to suit the diverse members of the community, from business and leisure travellers to students, with both short and extended stays catered for.

The hotel houses 328 hotel rooms, along with over 14,000 sq m of social space featuring a rooftop and pool, co-working space, meeting and event space, a public restaurant, grab-and-go cafe and shop, community kitchen, and fully equipped gym.

Expanding on its commitment to community building, the property also offers community programmes and activities for both guests and locals, from language classes to cultural events and fitness programmes.