Hyatt unveils big plans for Bulgaria

by | 20 Sep 2022 | Hotel Projects, Pipeline, Projects

Hyatt Hotels Corporation will expand its new luxury Inclusive Collection brand with five resorts in Bulgaria.

The quintet will be located in two popular Black Sea destinations and will add nearly 2,000 keys to the group’s portfolio.

Renovations and rebranding

The Bulgarian coastal resorts of Sunny Beach and Obzor will see the five all-inclusive properties opening in 2023 and 2024, each managed by local firm Terra Tour Service EOOD.

The sites are expected to rebrand to the Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas and Alua Hotels & Resorts brands following significant renovations.

Sunny sites

The properties include the 335-room Secrets Resort & Spa in Sunny Beach, which will continue operating as an adults-only following a rebrand and renovation project, while 597-key Dreams Resort & Spa will be located adjacent, catering to the high-end family-friendly segment. Both are due for completion in 2023.

A third site, Breathless Resort & Spa is located in the centre of Sunny Beach. The 395-room resort will reopen under an extensive renovation project expected to be completed in 2024.

Obzor options

In Obzor, 191-room AluaSun hotel will offer an all-inclusive product equipped with superb facilities. It is expected to open in 2023.

The second site in the peaceful seaside town is Alua Resort, offering 318 rooms for families, couples and groups seeking a vacation in a relaxed and exclusive atmosphere. It is also due to complete next year.

Inclusive entry

Less than one year since the acquisition of Apple Leisure Group (ALG), Hyatt continues to strengthen its leadership position in the luxury all-inclusive category. The expansion in new markets outside of the Americas aims to attract diverse groups of travellers seeking immersive all-inclusive resort experiences.

The planned addition of the five beachfront resorts represents the latest milestone in Hyatt’s intentional global brand growth and will mark the Inclusive Collection’s entry into a third European country, following existing brand presence in Spain and Greece.

Adding momentum

Jaime de la Mata, SVP of business development for EAME at ALG, said: “The planned addition of these new properties adds to the considerable momentum of our brands in European destinations. These five distinct resorts will expand our brands into the largest leisure destination in the Black Sea that has become very popular for travellers from key markets including the United Kingdom, Germany, and the Czech Republic.”

Takuya Aoyama, vice president of development, EAME at Hyatt, commented: “Terra Tour Service and Hyatt have been successfully collaborating since the opening of Hyatt Regency Sofia in 2020. We are pleased to work with them on the conversion of these five distinct Black Sea properties and bring the Inclusive Collection to guests, World of Hyatt members and customers. We are confident that this new chapter of our relationship will help to further strengthen Bulgaria’s position as a quality holiday destination.”

Lachezar Todorov, CEO of Terra Tour Service EOOD, added: “We are thrilled to help bring Hyatt’s Inclusive Collection brands to Bulgaria and further position the Black Sea coast as an attractive holiday destination with ever-growing popularity. This also represents an opportunity to present a superior quality of all-inclusive product to the discerning traveller. We are pleased to be working with a knowledgeable and innovative collaborator to support the further development of our properties in the country.”

Related Articles

Radisson boosts pipeline in India

Radisson boosts pipeline in India

These signings are across several brands, including Radisson Blu, Radisson, Radisson Individuals, and its brand extension Radisson Individuals Retreats.  New markets for international brands The Group also entered five new markets and will be the first to open...

Yntegra advances on private Bahamas development

Yntegra advances on private Bahamas development

The completion of 367 acres of ultra-prime real estate, covering two private islands on the Bahamian archipelago, cements Yntegra’s position as the largest active developer in the region and bolsters its mission to deliver a new ultra-luxury residential community and...

City of London grants planning for Resident Farringdon

City of London grants planning for Resident Farringdon

The hotel, which is due to open in 2027, will be named The Resident Farringdon. The brand's fifth foray into London It will be the fifth London site for the brand, taking it to a total portfolio of seven properties across the United Kingdom.  The hotel has been...

BWH Hotels pushes Middle East pipeline further

BWH Hotels pushes Middle East pipeline further

On the heels of a successful appearance at the Arabian Travel Market in Dubai, which saw BWH execute signings of brand-new management deals in Saudi Arabia, BWH will soon bring eight new hotels and one new branded residence in the region into its portfolio of brands,...

Barcelona declares short term rental clampdown

Barcelona declares short term rental clampdown

The mayor of Barcelona has declared his administration will issue no more licences for short term rental properties in the city, effectively restricting the opportunity for local properties to be rented on platforms such as Airbnb. The move comes as those living in...

Bvlgari picks Bodrum for latest resort venture

Bvlgari picks Bodrum for latest resort venture

The property is set to open in early 2026 and will offer a range of accommodations on the tip of a private peninsula in Bodrum known as Cennet Bay. There will be 84 rooms and suites on the property alongside a residential community comprising 100 Bvlgari Mansions. ...


As it continues to grow, Hyatt Hotels Corporation doesn't lose sight of what’s most important - people. Hyatt is a company that was built by family.

[showlayout id=510774]

[et_pb_blog_extras posts_number=”6″ include_post_tag=”74431″ blog_layout=”full_width” excerpt_length=”0″ show_more=”off” show_author=”off” show_date=”off” show_categories=”off” show_comments=”off” module_class=”blog-sidebar-list” _builder_version=”4.17.4″ _module_preset=”default” header_text_align=”left” header_text_color=”#58585A” header_font_size=”16px” meta_text_align=”left” background_color=”#ffffff” locked=”off” global_colors_info=”{}” _i=”5″ _address=”1.1.5″ /]