Hyatt to debut Centric brand in Costa Rica

Pictured: Hyatt Centric Guatemala City, another Central American site for the brand.
Hyatt Hotels Corporation will introduce its Hyatt Centric brand to Costa Rica thanks to one of the group’s affiliates signing a management agreement with an offshoot of local developer, Caribe Hospitality.

Hyatt Centric Escazu San Jose is expected to open in Q3 2024 and will mark the third Hyatt Centric hotel in Central America.

Mixed-use lifestyle

The lifestyle hotel will be located along the Próspero Fernández Highway in Escazu, within the Plaza Tempo mixed-use complex.

The property will offer 161 modern guestrooms and suites, an all-day dining restaurant and full-service bar, a large fitness centre, 4,000 sq ft of event space, as well as a fully equipped coffee bar and lounge.

Central American expansion

Camilo Bolaños, senior vice president of development, Latin America and the Caribbean, Hyatt, said: “As Hyatt seeks further growth of its lifestyle brand portfolio in key markets that matter to our guests, World of Hyatt members, and customers, we are thrilled to team up with Caribe Hospitality to continue the expansion of the Hyatt Centric brand in Central America.

“Each Hyatt Centric property serves as a launchpad for guests to explore and discover the destination in which it resides, and we look forward to the hotel welcoming savvy travellers who are eager to immerse themselves in the vibrant Costa Rican culture.”

‘Perfect addition’

Daniel Campos, CEO of Caribe Hospitality, added: “We are excited to work alongside Hyatt on this development and bring the first Hyatt Centric hotel to Costa Rica.

“With Caribe Hospitality’s expert knowledge of the market and Hyatt’s operational excellence, Hyatt Centric Escazu San Jose is sure to be a sought-after destination for locals and travellers alike, and the perfect addition to our existing and ever-growing portfolio in Costa Rica.”

American augmentation

The expected opening of Hyatt Centric Escazu San Jose will build on Hyatt’s intentional brand growth strategy in key leisure markets, joining Hyatt Centric Guatemala City as well as Hyatt Centric San Salvador in Central America.

In North America, forthcoming properties include the imminently opening Hyatt Centric Hotel Downtown Austin, adding 246 rooms to Texan capacity, and Hyatt Centric Niagara Falls, bringing 150 keys to the Canadian side of the falls in Q1 2025.