Hyatt spreads Sunscape in the Dominican Republic

Image © Hyatt Corporation
Hyatt Hotels Corporation has entered into a multi-property collaboration with Be Live Hotels that will include the growth of the Sunscape Resorts & Spas brand in the Caribbean.

The deal is expected to expand Hyatt’s Inclusive Collection, which was introduced following the firm’s acquisition of Apple Leisure Group in 2021, by nearly 2,000 rooms.

Dual renovation

Two Be Live Hotels properties in the Dominican Republic, owned by Spanish hospitality company Globalia, will be renovated and transformed into Sunscape Resorts & Spas.

Be Live Collection Canoa in La Romana will be repositioned as Sunscape Resort & Spa Canoa, while Be Live Collection Punta Cana will become Sunscape Resort & Spa Punta Cana.

Caribbean boost

The refreshed hotels are expected to open in 2024, bolstering the family-friendly brand’s presence in the Caribbean.

Sunscape Resorts & Spas are located in vibrant, colourful beachfront locations and feature Explorer’s Club for kids, the Core Zone for teens, gourmet á la carte restaurants with kid-friendly options and drinks and day and nighttime activities for the entire family.

Four star demand

Javier Coll, group president, global business development and innovation, Inclusive Collection, Hyatt, said: “This planned expansion of the Sunscape Resorts & Spas brand in the Caribbean marks an opportunity to broaden all-inclusive family-friendly offerings in a desirable market for global travellers. We are seeing great demand for the four-star product and are grateful for the trust of Globalia in the future of these properties as part of our growing global Inclusive Collection brand portfolio.

“We believe this collaboration showcases the combined strength and potential of Hyatt and Apple Leisure Group and how owners are empowered to remain vested in their assets while achieving success through our brands, distribution channels and global reputation.”

Market leadership

Juan José Hidalgo, president of Globalia, added: “For Globalia, this moment with Hyatt represents another success in the strategy followed by the group to recover and strengthen our leadership position in the markets where we are present together with a company that is world-renowned in the hospitality industry.

“We are proud to walk together with Hyatt in the development and growth of a differentiated proposal for the vacation model in the Sunscape Resorts & Spas brand, and we hope to continue working together on future projects to redefine our sector.”

In the pipeline

Hyatt’s Inclusive Collection features enhanced amenities, with brands comprising Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts and Sunscape Resorts & Spas.

Also in the Caribbean pipeline for this brand group is a quartet of projects due to complete in Q4 this year. In the Dominican Republic, a development in Miches will include Secrets Playa Esmeralda and Dreams Playa Esmeralda Punta Cana, each with 750 keys. On St Lucia, the 342-room Secrets St. Lucia Resort & Spa will result from the renovation of St. James’s Club Morgan Bay in Choc, while Cas en Bas Beach Resort by Dream Hotel Group will deliver 220 keys in Micoud.

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