Nearly one in four pipeline properties is classified as a lifestyle hotel, representing 10% of the existing base of hotels, further strengthening Hyatt’s position in the luxury, lifestyle and leisure segments.
Dream driver
A notable driver of this growth is the forthcoming asset-light acquisition of Dream Hotel Group’s lifestyle hotel brand and management platform which is expected to bring established lifestyle hotel brands – including Dream Hotels, Unscripted Hotels and The Chatwal – into the Hyatt portfolio.
The deal will extend Hyatt’s brand footprint in strategic destinations including Nashville, Hollywood, Las Vegas, South Beach, Saint Lucia, Doha and New York City. It will also mark the entrance of the firm’s brands into markets such as the Catskills in New York and Valle de Guadalupe in Mexico.
Caption cultivation
Additionally, the Caption by Hyatt brand – which combines the design and comfort of an upscale, lifestyle-forward hotel with the flexibility of a select-service property – is poised for significant growth following the successful opening of Caption by Hyatt Beale Street Memphis in 2022.
The brand is expected to grow its presence in Tennessee with Caption by Hyatt Chattanooga in collaboration with 3H Group (expected for 2024) and enter California with both Caption by Hyatt Roseville in collaboration with LRE & Companies and American Hospitality Services and Caption by Hyatt Sacramento in collaboration with Presidio Hotel Development and 29th Street Capital (both expected for 2026). The Caption by Hyatt brand is expanding internationally with previously announced properties expected to open in Shanghai, China and Tokyo and Osaka, Japan in 2023, Vietnam in 2025 and Sydney, Australia in the coming years.
Park progress
Hyatt anticipates additional organic growth across its luxury, lifestyle and leisure offerings around the globe. For instance, the Park Hyatt brand is set to reestablish its presence in South Africa with Park Hyatt Johannesburg in late 2023 and make its entrance to Morocco with Park Hyatt Marrakech, offering a luxury resort with Moroccan influences.
The brand will also return to London with Park Hyatt London River Thames and expand in the Asia Pacific region with Park Hyatt Taipei (Taiwan), Park Hyatt Kuala Lumpur (Malaysia) and Park Hyatt Phu Quoc (Vietnam) in 2024.
Andaz expansion
In 2023, the Andaz brand will expand into new markets, including with Andaz Doha in Qatar, which will incorporate locally inspired design and contemporary art, offering guests signature touchpoints and dining outlets including a South African signature restaurant and a Singaporean street food restaurant.
In Asia Pacific, Andaz Pattaya Jomtien Beach in Thailand will deliver a secluded beachfront retreat providing ways for guests to connect with the local Thai culture. In China, Andaz Macau will be set within meeting and event destination, Galaxy International Convention Center, and will debut as the largest Andaz hotel in the world with more than 700 rooms and suites. Plus Andaz Nanjing Hexi in Greater China will blend the eclectic spirit of the modern Nanjing with the history of the local academic culture.
Collection cross-section
Hyatt’s Boundless Collection and Independent Collection, which range from upscale to luxury lifestyle brands, feature a healthy pipeline of expected openings in 2023 and 2024. The Thompson Hotels brand will grow with two urban oases set to debut in the US with Thompson Palm Springs and Thompson Houston.
The Hyatt Centric brand is due to expand in prime destinations that connect guests to the heart of the action, including Hyatt Centric Congress Avenue Austin, Hyatt Centric Zhongshan Park Shanghai, and Hyatt Centric Xi’an Gaoxin. Elsewhere, Numu Boutique Hotel, part of The Unbound Collection by Hyatt, is anticipated to open in San Miguel de Allende, Mexico.
The Destination by Hyatt brand will debut in Florida with an 18-hole golf resort Banyan Cay Resort & Golf in West Palm Beach, as well as in Asia Pacific with The Grand Resort in Qingchengshan, China. Plus JdV by Hyatt will head to Rhode Island for the first time with The Pell, a coastal hotel located in the middle of Aquidneck Island in Middletown, and will be introduced to Goa with the anticipated opening of Ronil, set on 1.6 acres of coastal land in Baga, India.
All-inclusive goes global
Hyatt’s luxury all-inclusive resorts have a healthy pipeline of expected openings in 2023 spearheaded by growth across Bulgaria’s popular Black Sea destinations and the recent launch of Secrets Impression Resorts & Spas.
This line of boutique, adults-only resorts recently opened Secrets Impression Moxché Playa del Carmen in Mexico in December 2022 and nearby it expects to welcome its second property, Secrets Impression Isla Mujeres, later this year.
Soaring select service
With more than 400 Hyatt Place and nearly 130 Hyatt House properties in destinations across the globe, Hyatt’s select service brands continue to extend their customer base to attract leisure travellers. The Hyatt House brand recently underwent a brand refresh to celebrate all travel occasions, long and short.
The group is expected to add to its line-up of Hyatt Place and Hyatt House properties globally over the coming years including in key emerging leisure hotspots and business travel destinations in the US and Canada, such as Hyatt House Traverse City (Michigan), Hyatt House Bozeman (Montana), Hyatt Place Cape Canaveral (Florida), Hyatt House Roseville (California), Hyatt Place Toronto – Downtown/Jarvis Street (Ontario), and Hyatt Place Mississauga – Airport Corporate Centre (Ontario). Additionally, in 2023 the brands are expected to make their international market entries in Guyana and Estonia.
Long term strategy
Jim Chu, executive vice president, chief growth officer, Hyatt, said: “Through our intentional long-term growth strategy and by working closely with owners, Hyatt boasts five years of industry-leading organic net rooms growth.
“Owners want to work with us because of our expertise, performance track record and optimal positioning in the industry. We have global scale, but we are nimble enough to create personal relationships, draw on our own experiences and lead with empathy.”
