Hyatt Plans Additional Hyatt Place in the French Market

by | Sep 26, 2018 | Chains

Hyatt is planning an additional Hyatt Place location within the tourist-friendly French market.

This comes as a direct result of an affiliate of Hyatt Hotels Corporation having entered into a franchise agreement with a subsidiary of Matmut S.A.M. in order to develop the first Hyatt-branded hotel to be located in Rouen.

Rouen, for those who are unfamiliar, is the capital of Normandy, France. Managed by Cycas Hospitality, an operator that manages a number of Hyatt Place hotels across Europe, the Hyatt Place Rouen will be the second Hyatt Place hotel in France, joining the dual-branded Hyatt Place and Hyatt House hotels at Paris Charles de Gaulle Airport that currently are under development.

Slated to open in 2021, Hyatt Place Rouen will have 78 guestrooms, meeting spaces for approximately 100 guests, a gym and a swimming pool. The hotel will be developed from a former school building, located close to businesses, the railway station and the old city center.

What Stakeholders are Saying

The stakeholders involved with this new property had the following to say:

“Thanks to the excellent rail service between Le Havre and Paris, Rouen is seeing its business community thrive and an influx of leisure visitors, making it a prime location for this brand,” said Nuno Galvao Pinto, Hyatt’s RVP of development for Europe in a statement.

“Managing Hyatt Place Rouen will mark the third collaboration with Hyatt,” said Asli Kutlucan, a partner at Cycas Hospitality. “Our knowledge of Hyatt’s select-service brands, along with our experience in the European market, will allow us to provide exceptional levels of service, which we expect to set this hotel apart from its competitors.”

Hyatt’s Overall Status in France

While this is only the second Hyatt Place location in the French market, the company does otherwise have a larger imprint in one of Europe’s most tourist-friendly markets, especially if one takes a slightly closer look at the company’s upcoming hotel project pipeline in the country.

The future of Hyatt in France is all about expansion. Indeed, there are eight Hyatt-branded hotels currently open in France: Park Hyatt Paris-Vêndome, Hyatt Regency Paris Etoile, Hyatt Regency Paris Charles de Gaulle, Hyatt Paris Madeleine, Hôtel du Louvre, Hôtel Martinez, Hyatt Regency Nice Palais de la Méditerranée and Hyatt Centric La Rosière. In addition to Hyatt Place RouenHyatt Regency Chantilly is expected to open in late 2018 and the dual-branded Hyatt Place Charles de Gaulle Airport and Hyatt House Charles de Gaulle Airport are expected to open in 2020.

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