Brand-focused shift
Marc Jacheet will be joining Hyatt as Group President, Europe, Africa and Middle East (EAME), where he will be based at Hyatt’s EAME Hub in Zurich and report to President & CEO Mark Hoplamazian.
Javier Águila, who has been leading Hyatt’s EAME region to significant growth and performance since 2022, is being appointed as Hyatt’s new Chief Growth Officer in addition to his recently announced role as President, Inclusive Collection.
Jim Chu, who has served as Hyatt’s Chief Growth Officer since 2022, will assume a new position as Head of Owner Relations.
These leadership changes further strengthen Hyatt’s commitment to becoming a more brand-focused organization that is set up to care even more for the differentiated needs of guests, owners and developers across five distinct brand portfolios: Lifestyle, Luxury, Inclusive, Classics and Essentials.
Evolution continues
“Today’s announcements highlight two key points for Hyatt,” said Mark Hoplamazian, President & CEO, Hyatt.
“First, bringing in top business leaders with deep brand and operating expertise like Marc Jacheet will lead to building EAME’s momentum in performance and growth and accelerate our evolution toward a more brand-focused, high-performance enterprise.
“Second, assigning new strategic roles to Hyatt leaders like Javier Águila and Jim Chu demonstrates the agile leadership capabilities we are developing for the future.”
