Imagery courtesy of Hyatt Hotels Corporation.

Hyatt Hotels Corporation has debuted its lifestyle brand Caption, with the first site opening its doors in Memphis, USA.

Located in the heart of the Memphis Entertainment District, Caption by Hyatt Beale Street Memphis is expected to remix hospitality with a fresh take on food and beverage.

Upcycled theme

The 136-room hotel offers spectacular views of the Mississippi River and city skyline. Using upcycled and community-inspired design, the property weaves eclectic contemporary aesthetics into the urban industrial history of the area.

The hotel is integrated into the historic William C Ellis & Sons Ironworks and Machine Shop as part of the One Beale mixed-use development, preserving the existing riverside brick and cast-iron façade that dates back to 1879. This commitment to sustainability is reflected in the property’s layering of colours, textures, recycled materials, and emphasis on community. The hotel highlights the culturally resonant artwork of local artists with an inspiring interior mural by Frances Berry and an exterior mural by Juan Rojo.

Inviting spaces

A signature marquee on Front Street welcomes guests into Talk Shop at Ellis, serving as the Caption by Hyatt brand’s remixed and reimagined hotel lobby experience. The inviting space with floor to ceiling windows creates a lively, bright and versatile all-day lounge and workspace. This intentional culinary and social space highlights regional favourites through an all-day menu, the Hearth Bar’s assortment of freshly baked breads and tasty spreads, and the locally sourced 24-hour grab-and-go market.

The indoor lounge area spills out into a 1,500 sq ft patio and beer garden adorned with open fire pits and exposed brick. A living plant wall with bench seating offers picturesque hangout moments.

Flexible events spaces

The Gathering Space, which is a 350 sq ft glass-enclosed space that lives inside Talk Shop at Ellis, serves as a first-come, first-serve private meeting or event space with a large community table. When the space is not booked for private use, the meeting table turns into a billiards table for guests to enjoy.

Through the back doors of Talk Shop at Ellis, visitors are welcomed by a 1,000 sq ft courtyard area filled with greenery, where wooden benches offer an outdoor lounge space. The area is surrounded by beautifully preserved façades of the historic William C. Ellis Building, and includes an elevated soundstage with a large screen on the backdrop, doubling as a community event space.

Vibrant accommodations

The functionally designed guestrooms display bold, irreverent interiors that reflect the culture of urban street-art with soothing hues of blues and bold yellows, bringing to life the spirit of Memphis. Guests enter thoughtfully designed living spaces with repurposed materials, unpretentious comforts, and an in-room work/play lounge with a worktable, task lighting, and power outlets that is separated from the sleeping area.

Industrial barn-inspired doors slide open to reveal the spacious, well-lit bathrooms treated with custom Memphis-themed wallcoverings, enclosed walk-in rain showers, large vanities, and plenty of counter space. Eight riverfront suites present guests with double vanities and offer a large living area with a pullout couch that leads to step-out balconies with expansive views of the Mississippi River and iconic M Bridge.

Fit for modernity

Located on the second floor, the sun-kissed fitness facilities open to floor-to-ceiling windows facing Front Street, overlooking the beer garden below. The expansive gym is fitted with modern and updated equipment for a full body workout, including a cable machine, free weights, a row machine, cycling machines and treadmills. The space is covered in colourful green wall coverings highlighted by pops of colour, leading into a soothing functional movement studio suitable for yoga, barre, or Pilates.

“Caption by Hyatt Beale Street Memphis is a first-of-its-kind property that offers conscientious travellers a true Memphian lifestyle experience,” said Sarah Titus, area general manager, Hyatt. “By creating a welcoming space for both locals and travellers to be themselves and feel connected to the community, we are proud to create a space that shares a taste of all the local culture and cuisine there is to savour.”

More to come

According to the TOPHOTELPROJECTS database, Hyatt is developing a further five Caption sites, with the 200-room Caption by Hyatt Nashville slated to join its American sister site.

The brand is also heading to the Far East, including two in Japan: the 167-room Caption by Hyatt Namba Osaka opening in the first quarter of 2024 and the 200-key Caption by Hyatt Kabutocho Tokyo scheduled to complete a year later.

The 200-room Caption Zhongshan Park Shanghai will precede both Japanese developments, as it is due to open in Q3 2023. Completing the quintet, Caption by Hyatt Ba Son Saigon will add 120 keys to the brand when it opens in 2025.

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