Hyatt Centric moves into Africa

Affiliates of Hyatt Hotels Corporation and ALDAU Development have entered into a franchise agreement to bring Hyatt Centric to Egypt.

The full-service lifestyle brand is making its African debut with Hyatt Centric Cairo West.

Prime location

The 283-key lifestyle hotel will become the second Hyatt-branded hotel in Cairo’s Pyramids Heights Business Park in Q1 2024, following the opening of Hyatt Regency Cairo West in 2021, further demonstrating Hyatt’s intentional brand growth in the Europe, Africa and Middle East region.

With a prime location at Cairo’s western end, by the city’s major business hubs and key tourist attractions, Hyatt Centric Cairo West will create an art journey for the guest. The urban hotel’s design will blend cultural elements through the lens of local contemporary artists, incorporating décor that refers to Egyptian crafts, pharaonic heritage and the country’s pop culture. The property will also feature landscaped gardens, a heated outdoor pool, an art wall and indoor social spaces.

Exciting milestone

Ludwig Bouldoukian, regional vice president of development, Middle East and Africa, at Hyatt, said: “We are proud to work with ALDAU Development to bring the Hyatt Centric brand to Egypt.

“This signing is an exciting milestone as the hotel will mark the Hyatt Centric brand debut in Africa, showcasing our commitment to enhancing our lifestyle portfolio, and growing our brand presence in markets that matter most to our guests and World of Hyatt members.”

Business and leisure appeal

Eng. Bassel Sami Saad, chairman of ALDAU Development, added: “We are delighted to collaborate with Hyatt to deliver our second distinctive hotel experience in this prime location.

“With the city’s key attractions easily accessible, including the Grand Egyptian Museum and Giza Pyramids, the lifestyle property will be the perfect fit for the cosmopolitan-minded business and leisure travellers looking for accommodation in this increasingly popular neighbourhood.”

African acceleration

Once open, Hyatt Centric Cairo West will be the second Hyatt branded hotel in Egypt and is expected to join more than 50 hotels in the Hyatt Centric brand portfolio globally.

Across Africa the major hotel group is developing sites including  the 181-key Park Hyatt Marrakech, opening in November in the Moroccan tourist hub; Hyatt Regency Yaoundé, bringing 400 more rooms to Cameroon’s capital; and Hyatt Regency Lagos Ikeja, heading to the Nigerian metropolis in Q2 2024.