How to engage guests through a tailored art concept in your Boutique Hotel

by | May 22, 2017 | Experts

Boutique hotels these days are constant growing within the hospitality market. Each one entails a unique art and design concept to inspire and engage their clients. A major question arises, what is behind those unique created concepts and how do art consultants work with developers and their design team to execute the unique concept around?

Experts, passion, and connoisseurship of art and the right approach to tailoring each concept based on the design concept and hotel brands mission. Key within this very art concept is to engage the client right before entering the hotel – with the right concept you pick your clients up and guide them through their stay. Therefore a thoughtful integration of technology paired with distinctive art mediums and cutting edge one of kind pieces from emerging to establish artist is where it all starts for your guests. In order to tailor a unique and unforgettable guest experience, it is all about the design concept in context with the right art concept.

It all starts with developing the themes and find the pieces to transform. Why does the selected art concept matter that much within hotels today? Every artwork is not only unique, it also entails a story that inspires the viewer and shall engage future conversations. Not to forget to always keep in mind the social media aspect, as each guest loves to share their special experiences in places they have stayed – art triggers something that guests find worth sharing with their friends and loved ones.

Therefore, our international network and team behind VELVENOIR set your hotel experience right from the start to impact your guest when arriving. Bring the history and rich background and fabric of those together through an energetic mix of original artworks and installations. The first point of contact for each of your guests is the lobby area. This area decides for the arriving guests on how they perceive and feel about your hotel and their stay. Don’t be afraid to make this area as unique and personal as possible. Integrate an eclectic mix of modern and contemporary art mediums, that reflects your hotel’s mission and vision.

The next part is the hotel rooms and suits, instead of designing each room the same way. Be different, show your guests that the stay within your hotel is tailored to a unique experience- your own hotel experience! When the guest had the chance to decide when booking a room for which of the one of a kind designed rooms he/she wants to stay in it makes them feel special from the booking until arriving at the one of a kind designed room. To make each room unique it shouldn’t be just a different artwork in place, each room shall offer many quirks and nuances that add a beguiling intrigue to the guest accommodation accompanied with the story behind each art x design concept.

In conclusion, to stand out within the rapidly growing hospitality market, your hotel has to offer a unique concept focused on an engaging experience pairing, design, fine art, and technology. The right concept brings the space alive and grants you more exposure without investing in further PR or marketing tools, plus the art is a growing investment that doesn’t lose its worth over the years which makes it another attractive resource for your hotel and firm.

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