How Dream Hotel Group is bringing high luxury to smaller markets

by | Feb 28, 2018 | General News, News

For many years, Dream Hotel Group has been known for its hip and luxurious properties in high-profile metropolises such as New York City

For many years, Dream Hotel Group has been known for its hip and luxurious properties in high-profile metropolises such as New York City. Now, however, one of the world’s top luxury hotel operators has begun to expand to smaller markets.

This new expansion efforts will see Dream Hotel Group opening new properties in smaller U.S. cities such as Durham, North Carolina, and Nashville, Tennessee, but, perhaps more interestingly, it will also see the company expanding into red hot beach resort cities such as Tulum, Mexico and Belize in the Caribbean Market.

This new expansion strategy, experts say, represents not just growth for Dream Hotel Group, but for the demand of luxury hotel properties, which was once thought to be strictly limited to high-end markets like New York City, London, Paris, Tokyo, Los Angeles.

Dream’s Important Role in the New York City Luxury Save & Exit Hotel Market

Dream has been an important player in the New York City Luxury Hotel Market for many years. One of the driving factors in the company’ success has been an uncanny ability to anticipate and supply accommodations that fit into the demand of guests in the future.

For example, in 1960s and 1970s New York City, most luxury hotels were providing boxy, standardized accommodations that really didn’t make all that much of an effort to differentiate themselves from one another. This was relatively common at the time, because travellers of that generation were content with high luxury, regardless of how homogenous a hotel ended up feeling. In other words, luxury was luxury, and if a hotel in New York looked exactly like a different hotel in Paris, that was fine, provided that it met certain luxury standards.

This, of course, has changed with a new generation of traveller that puts a much higher premium on authentic and individualized hotel experiences when they travel. Dream, however, has a long history of creating authentic luxury experiences, making it a frontrunner among the many hip and cool hotels that are working hard to blend lifestyle with luxury.

Dream Heads to the Caribbean

In a recent interview with The New York Times, Dream Hotel Group’s chief executive, Jay Stein, said that his company performs its own research, analyzing profitability to ensure there is demand for more lifestyle luxury hotels in small markets.

This has lead the company to discover demand where it otherwise wouldn’t have as recently as 10 years ago. For example, Dream is now expanding into the Caribbean, which is a new market, and it has found that Belize is one of the fastest growing tourist areas in that region.

This is leading to the creation of an Unscripted hotel there in late 2018 and a Dream hotel in 2020.

Let’s take a look at a few other projects currently underway by Dream Hotel Group:

Dream Gasvelli Maldives

Dream Doha

Dream Hotel Dallas

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