Hotels should offer high-end accommodation and social interaction spaces: Raj Vaja

by | 13 Sep 2017 | People

There will be a return of exclusivity, old-school glamour and ballroom-style gala events in hotels and luxury lodging, predicts R. Vaja, CEO at Sinai Management.

Raj Vaja is a self-confessed problem-solver; willing to do whatever it takes to get a task done.

The CEO of Sinai Management spoke exclusively to TOPHOTELNEWS at TOPHOTELWORLDTOUR London 2017, addressing the challenges of globalisation within the hospitality industry.

A return of old-school glamour in hotels and luxury lodging

Vaja: I think that at the moment, the hospitality industry is going through challenging times because everybody’s moving in different directions.

If you look at the 60s and 70s, people had fewer social options but far stronger connections and a well-developed sense of community.

I think luxury hotels should once again become spaces for social interaction as well as high-end accommodation. The hotel industry will see this pivot to the olden days more and more. People will want to come more to hotels for social events.

The difference between hotel guests and members

Vaja: There is a difference between hotel “guests” and “members”. Exclusivity is something that will make a comeback, harking back to the old days in the 1920s and 30s when going to a hotel was an occasion, and being a member of a private club gave the associates an excuse to dress up and feel special for an evening.

This is going to be popular once again. And even looking at hotel architecture, I’m excited about the position of luxury hotels in being able to provide for this resurgence of VIP experience.

Raj Vaja was a delegate at TOPHOTELWORLDTOUR London 2017. To attend, address or sponsor our boutique hospitality networking events around the world, contact the TOPHOTELPROJECTS team.

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