Hotel Plus – HDE 2019 concludes successfully with excellent feedback
Hotel Plus 2019 opening
The comprehensive hotel and commercial space event in China, organized by UBM Sinoexpo, brought together all hospitality stakeholders to launch new products and exchange market info
2019 Shanghai Hospitality Design and Supplies Expo (HDE), the most comprehensive hotel and commercial space event in China organized by UBM Sinoexpo, concluded successfully at the end of April. Designers, hoteliers, developers, manufacturers and other key stakeholders in the industry chain at home and abroad gathered together at the Shanghai New International Expo Center (SNIEC) to launch new products and exchange market information.
Held together with a retail, cleaning and franchise show under the flag of Hotel Plus, HDE was praised by exhibitors for providing diversified media promotion opportunities and maintaining quality of buyers. Welcoming a record number of over 3,000 exhibitors, the event attracted 147,166 trade professionals from 131 countries and regions, with an increase of 8.5% in visitors over the last show in 2018.
“The show provided many new supplier options, bringing our resorts innovative ideas and potential partners,” says Siyu Pu from Engineering Department of Club Med, “We had a deep conversation with industrial experts onsite regarding to industrial development, especially the consumption concepts and trends of resort guests in China market.”
HIGH SATISFACTION RATE
According to the post-show survey carried out by the organizer, 74% of exhibitors gave a positive feedback on the overall satisfaction. “We have got the contacts of hundreds of potential clients during the exhibition and we are very satisfied with the quantity and quality of buyers,” says Wenjun Zou, Director of Strategic Engineering, Mati Ceramics.
The ever-popular event program, Mockup Room Show, demonstrated the hotels’ brand concept and was looking for partners interested in investing. Newly established sino-foreign joint venture, Shimao Star Hotel Group, was selected as Most Popular Mockup Room among over 20 participants this year by trade visitors and juries from organizing committee.
“We are old friends of Hotel Plus but this was our first time to attend the show after cooperating with Starwood Capital. This year we launched a new hotel brand Ethos and received a lot of enquiries and high attention. This was also a good opportunity for us to connect with trade visitors and promote cooperation in a deep-going way,” says Li Wen, Marketing and Brand Planning Director of Shimao Star Hotel Group.
Mati Ceramics Stand
Shimao Star Hotel Group Stand
BIG NAMES AND BRANDS
Another key highlight of HDE was China International Building and Interior Design Forum. The forum is a stage for designers to communicate the latest market trends and design ideas in hospitality and commercial space industry. Italian architect Roberto Baciocchi shared his experience on luxury retail projects across the world with delegates.
Speakers at China International Building and Interior Design Forum
Other speakers included directors and founders of multinational design firms such as CallisonRTKL, HOK, Gensler, Chapman Taylor, RSAA GmbH, PIA Interior, PLAT ASIA, PANORAMA Hong Kong, AK+ Archipedia, and Studio MVW. Over 800 delegates attended the design forum and took an active part in a Q&A session.
Design Week Shanghai, Charm of Light exhibition area, Awards Ceremony and Gala Dinner, Hotel Uniform Show and many other exciting activities took place during the 3-day event, providing an overview of the hospitality and commercial space industry in China.
HDE is the most important component of Hotel Plus, which is a one-stop purchasing platform for the commercial space. For more information please go to www.hdeexpo.com.
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