Hotel Indigo enters Romania with Satu Mare opening

IHG Hotels & Resorts has announced the signing of Hotel Indigo Satu Mare, which marks the debut of the group’s lifestyle Hotel Indigo brand in Romania.

This property will occupy an Art Nouveau building in the city of Satu Mare in Romania’s northern borderlands that’s known as a gateway to some of the country’s most picturesque landscapes.

Brand debut

Fitting in with the ethos behind this lifestyle brand, Hotel Indigo Satu Mare will celebrate the individuality of the neighbourhood it’s a part of through an upscale boutique hotel experience. The property is expected to open in 2025.

Willemijn Geels, VP Development, Europe, IHG Hotels & Resorts, said: “This new signing marks the beginning of a new partnership in Romania; to have introduced another brand to this growing market is an exciting milestone and we are so proud to be redeveloping one of the country’s most iconic hotels. Hotel Indigo Satu Mare will bring a defined lifestyle presence to the city and paves the way for further development in Romania.”

Dr Orsolya Pacsay-Tomassich, Director General of Foundation for Preserving Built Heritage in Central Europe, commented: “We are proud to be partnering with IHG Hotels & Resorts to bring the first Hotel Indigo property to Romania. Given the rich history of the building and Hotel Indigo’s famed appreciation for the unique details of individual neighbourhoods, it is set to be a perfect pairing and one which will transform the city of Satu Mare. This deal marks the start of a partnership with IHG that will bring new and exciting projects to Romania.”

Local inspiration

On opening in 2025, Hotel Indigo Satu Mare will host guests in 62 design-led rooms and suites as well as a locally inspired restaurant, stylish cocktail bar and spa. The property will introduce guests to the city and its cultural identity.

The hotel has been signed under a franchise agreement with Dacia SRL, which is a subsidiary of Manevi ZRT, and it will be operated by the Hungarian hotel operator, Hotel & More.

Mr Balazs Klemm, CEO, Hotel & More Holding, commented: “We are excited to be taking on the operation of the first Hotel Indigo property in Romania. The lifestyle brand is renowned worldwide and we’re confident we can deliver exceptional stays for guests coming to explore Satu Mare.”

Hotel Indigo Satu Mare will join three other IHG properties in Romania: Intercontinental Athénée Palace Bucharest, Crowne Plaza Bucharest, and Holiday Inn Bucharest-Times. Other properties including Crowne Plaza Constanta Mamaia Beach are also in the pipeline.