Hotel Indigo doubles Jeddah presence

by | 30 Sep 2022 | Hotel Projects, Projects

Imagery courtesy of IHG Hotels & Resorts.

IHG Hotels & Resorts has signed a management agreement with Saudi Investment Group and Marketing Co (SIGMAC), a subsidiary of Ghazzawi Group, for its second Hotel Indigo in Jeddah.

Opening in Q1 2028, Hotel Indigo Jeddah will comprise 267 hotel rooms and 173 serviced apartments.

Distinctive personality

The signing comes as part of IHG’s continued expansion in the region and in the Saudi Arabian hospitality market, in line with Vision 2030.

Reflecting Hotel Indigo’s lifestyle brand hallmarks, the hotel will have a distinctive personality, drawing inspiration from its culturally diverse location, and from the places, people and ideas that surround it.

Mixed use site

The hotel will be developed as part of the SIGMAC mixed use development on Prince Sultan Road. The site will also house residential, offices, retail and entertainment facilities.

In addition to aesthetically designed rooms, the hotel will feature a neighbourhood café, lobby lounge, health club and swimming pool. Additionally, guests on business will have access to meeting rooms and printing facilities.

City reinvigoration

Haitham Mattar, IHG’s MD for India, Middle East and Africa, said: “With the signing of our second management agreement for Hotel Indigo in Jeddah, we look forward to being able to welcome more guests to visit this exciting and dynamic city in the coming years.

“We are greatly encouraged by the Saudi leadership’s investment into the reinvigoration of Jeddah, under the Saudi Tourism Development Strategy. Joining our Hotel Indigo properties in Riyadh, and Hotel Indigo Durrat Al Arus here in Jeddah, this new agreement aligns closely with our ambition to deliver a truly unique urban lifestyle proposition to new guest segments in Saudi Arabia. It will continue to drive forward our vision of offering the perfect balance of local experiences and hospitality, complimented by the familiarity of our brands’ modern design and the latest technological advancements in the industry.”

Honouring local hospitality

Jason Addison, the CEO of SIGMAC, added: “We’re pleased to partner with IHG to bring a new Hotel Indigo to Jeddah with our iconic mixed-use development in the city. The Kingdom’s tourism offering is ever growing and it’s exciting to be an integral part of that, while reassured by being partnered with one of the world’s largest hotel groups.

“We look forward to benefiting from both IHG’s global experience and expertise in the industry, but even more importantly, their knowledge of our market through their long standing presence in KSA.  When we open our doors in Q1 2028, we plan to offer our guests the unique experience of a Hotel Indigo, in a way that honours the hospitality so ingrained within the Saudi culture.”

Powerful pipeline

Established in 2004, Hotel Indigo is currently present in more than 20 countries with over 120 hotels, with an additional 100+ hotels in the pipeline, across India, Middle East, and Africa. IHG opened Hotel Indigo Dubai Downtown, its first Hotel Indigo in the region, last year. Hotel Indigo Jeddah joins a growing pipeline for the brand including fellow Saudi site Hotel Indigo Riyadh King Abdallah Road, and Indigo Jabal Al Akhdar in Nizwa, Oman.

IHG currently operates 37 hotels across five brands in Saudi Arabia, including: InterContinental, Crowne Plaza, Holiday Inn, Staybridge Suites, and voco, with 20 hotels in the development pipeline set to open within the next three to five years.

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