HostMilano opens new international markets for the industry
MEC2 livecookintable had numerous exciting additions on show at HostMilano 2021, each one custom-made for a specialist cooking environment, with many tantalising developments heading to the market in 2022.
October’s biennial HostMilano event saw exciting new opportunities open up for the hospitality industry alongside plenty of fascinating new trends and developments, as the industry tradeshow closed its doors after a successful four days.
Bringing together buyers, manufacturers, industry professionals, chefs, caterers, designers, architects, restaurateurs and more, the 42nd edition of the show was back with a bang after 2019.
Having, by a stroke of luck, missed 2020 / 21 restrictions, the event running from 22-26 October was bringing everyone finally together again.
Growing international reach
To the delight of the 2,700+ companies from Europe, North and South America, the Middle East and Russia, who showcased their latest innovations in technology, products, services and likely future trends, there was an increased number of international buyers amongst the impressive 150,000+ visitors.
Host’s growth in international buyers was the result of a strategic partnership between the event’s organisers, FieraMilano and the ICE agency, designed to expand the show’s reach into a widening number of international markets.
But that’s not all.
FieraMilano recently secured a new partnership with Informa Markets, a world leader in events, a move set to deliver access to an even larger global audience via Informa’s international portfolio.
Luca Palermo, CEO of Fiera Milano, who both hosts and organises HostMilano, predicts the collaboration will open up even more international markets to companies exhibiting at future editions of Host. The move is what Luca describes as an increasing focus ‘on activating partnerships with major players’.
A crucial event for industry buyers
Host’s thrilling combination of live shows, seminars, workshops, demos and more is always a brilliant opportunity to see fresh ideas, trends and products in action from across the globe.
In fact, as Jonathan Abai, sales director for Renarte North America, highlighted during his interview with host.fieramila.it, the show is an essential opportunity to engage with products and use them live – a crucial part of buying in this industry.
Standing out amongst the exhibitors, MEC2’s revolutionary Baukasten system is made for this environment. Hitting all the latest trends on display at the show, MEC2’s live demos of the Baukasten were a huge hit.
MEC2 livecookintable’s revolutionary Baukasten system
MEC2 livecookintable had numerous exciting additions on show, each one custom-made for a specialist cooking environment, with many tantalising developments heading to the market in 2022.
Also in action were the innovative models from their classic range, providing ingenious solutions for everything from breakfast to Asian cooking, warm and cold service, desserts, bar service and live cooking.
Designed to be used in any type of buffet and cooking setting, the unique, modular ‘create your own’ system taps into current and future industry trends, such as sustainability, convenience, minimalist aesthetics, hygiene, adaptability, personalised customer experience and ergonomic design.
Bringing their entire sales team to the event, from the US and Europe, some of the staff even said they’d had a blast using their own Baukasten system to cook during a team day the previous day – proof anyone can use the system with ease!
With the promise of even greater international reach for 2023, livecookintable and a large number of other exhibitors will be booking their places for HostMilano2023 sooner rather than later.
With no two systems the same, the innovative, modular system from livecookintable delivers the perfect customisable solution for any environment.
Tailor your bespoke version of the ultra-adaptable Baukasten system to match your specific needs.
Engineered to function perfectly and fit together seamlessly, simplicity and sophistication are at the heart of MEC2’s customer-focused products. Ensuring every piece is sustainable, ergonomic, long-lasting and future-ready, MEC2 keeps you one step ahead.