Hospitality bigwigs to gather in Addis Ababa for Africa Hotel Investment Forum
AHIF to bring windfall to Addis Ababa and facilitate valuable new deals
One of Africa’s most important hospitality investment conferences will take place in Addis Ababa in September.
Hospitality professionals from all over Africa and beyond will hit the Sheraton Addis in Addis Ababa, Ethiopia for the Africa Hotel Investment Forum (AHIF) in September.
The conference will not only act as a forum for investors to connect with business leaders from all over Africa but also as an economic booster for both Ethiopia and the wider African continent.
We find out more.
AHIF draws high-level hospitality professionals
The Africa Hotel Investment Forum is one of the unmissable events on the African hospitality calendar.
This conference, which will take place this year from September 23rd – 25th at the Sheraton Addis, brings together over 600 local and international delegates for whom there will be a variety of networking events and over 100 speakers who will speak about investment opportunities, the African pipeline and the health of the regional tourism market.
The AHIF chooses speakers who can offer key insights into investing in the African hospitality market and they include high-level professionals such as Dr Martyn Davies, Managing Director of Emerging Markets & Africa for Deloitte and Touche, Mohammed Adwalla, CEO for Time Hotels, Gaurav Bhusan, Global Chief Development Officer for Accor and Samantha Muna, Director of Development, East Africa for Hilton.
Facts, figures, deals and booms
Africa’s hotel market, tourism industry and investment sector are on the up, making it a desirable place for hoteliers and developers to get their teeth stuck into.
Considering the calibre of delegates attending the conference, it is no wonder that some major deals are signed here, set to give the Ethiopian and wider African economy a significant boost.
Two surveys conducted of the AHIF events between 2011 and 2018 showed an average value of $4.6 million per transaction over the 8-year period, with that number increasing to an amazing $12.2 million per transaction in 2018.
Martin Jansen van Vuuren, a partner at Futureneer Advisors, conducted an independent assessment which reported that this year, the AHIF could potentially bring over one and a half million dollars to the local economy, two million dollars in indirect benefit and over a quarter a million in tax to the Ethiopian government.
Since the first conference, held in Casablanca in 2011, the event has brought a total of $21.24 million to host economies and created or sustained over 6000 jobs.
Martin Jansen van Vuuren spoke the AHIF’s benefit to the African economy, saying, “One important measure of AHIF’s success is the high level of the delegates it attracts – the attending CEO’s and MD’s do not only spend more than average by staying in the best hotels but much more importantly, they are people with the ability to make decisions, including whether or not to invest in a destination – and that’s reflected in the value of deals done.”
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