Holiday Inn, Staybridge Suites and Candlewood Suites get fresh new looks [Construction report]
Bedroom prototype unveiled at a recent conference in Las Vegas.
IHG unveils new designs for several brands at Las Vegas conference
These new developments will bring the budget brand in line with current hotel trends and will overhaul the upscale brands’ identity and branding.
We find out more.
Holiday Inn goes contemporary
Known as a cheap and cheerful brand which has been welcoming travellers the world over for years, IHG’s Holiday Inn is getting a new lease of life under prototypes unveiled at a recent conference in Las Vegas.
IHG says that brand will be getting a whole host of new “flexible solutions” which will help to align it with today’s trends in the hotel industry. This flexibility will be reflected in Holiday Inn’s focus on making its areas and amenities more appealing to the public.
So, as is common in hotel concepts these days, there will be an emphasis on co-working spaces, social and communal areas and open plan bars, restaurants, lobbies and lounges, which can act as places to work, rest or relax.
Heather Balsley, IHG’s Senior Vice President, Global Marketing Mainstream Brands, said, “We are continually evolving and investing in our brands, and at the centre of our latest enhancements sits extensive customer research and close collaboration with our owners.”
“This is crucial to delivering brand experiences that fit the ever-evolving needs of mainstream travellers and drive performance for our hotel owners. As these new prototypes start rolling out across the market, we know they will take guest satisfaction and brand strength to the next level,” Ms Balsley elaborated.
Extended stay brands’ identities evolve
IHG’s extended stay brands Staybridge Suites and Candlewood Suites will soon be joined by the newly announced Atwell Suites.
These extended stay brands will also benefit from the brand refresh, with Candlewood Suites even getting a new logo.
The hotels will be redesigned to appear more open to the public, with welcoming porches, shared work areas, breakfast-come-lounge areas and social spaces to be placed at the forefront of the new designs.
The lobbies will emphasise the social and public aspects to bring all three brands in line with current lifestyle trends.
Let’s take a look at a few other projects currently underway by IHG:
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