Hilton’s Conrad seals German first

Pictured: Levantehaus front entrance. Photo credit: Gerritt Meier.
Hilton Worldwide has announced a franchise agreement with Munich Hotel Partners (MHP) to open the first German site under its luxury Conrad Hotels & Resorts brand.

Opening in 2024, Conrad Hamburg will occupy an iconic building in Germany’s second largest city.

Extensive refurbishment

Located in the centre of Hamburg, the property will undergo an extensive refurbishment programme before opening under the Conrad brand. The 238-room hotel will feature 25 suites and 32 residential suites, nine meeting rooms, a lounge bar and restaurant, and wellness facilities including a luxury spa, state-of-the-art gym and private pool.

The luxury hotel will be housed in the historic Levantehaus building, located on popular shopping boulevards, the Mönckebergstraße.  Built in 1912 by Franz Bach and Carl Bensel as an office building, the Levantehaus building was one of the most modern office buildings in Germany.

The sandstone pillars and a sculpture by Barry Baldwin combine with the mixture of Art Nouveau and Art Deco. In 1997, the Levantehaus was converted into a shopping arcade, and was also home to the hotel which is set to undergo a major interior modernisation programme before joining the Hilton portfolio, following a multi-million euro investment from Levantehaus Hamburg GBR.

Growing demand

Patrick Fitzgibbon, senior vice president, development, Europe, Middle East and Africa (EMEA), Hilton, said: “As the country’s second largest city and a prominent business and leisure destination, we’re delighted to be bringing the Conrad Hotels & Resorts brand to the city of Hamburg. With growing international demand for high quality luxury accommodation, we look forward to working with MHP to broaden Hilton’s offering in Hamburg and Germany, with 56 hotels currently trading or under development.”

Dr. Jörg Frehse, CEO of MHP Hotel AG, commented: “We are thrilled to partner with Hilton to bring the Conrad brand to the Levantehaus and into our upscale and luxury hotel portfolio. It is our ambition to bring international guests to experience the Hamburg way of life while also creating an attractive venue for locals – just as we have already succeeded in doing so with other projects in various locations.”

Dietmar Hamm, MD, Levantehaus, added: “We are very excited to be working with MHP and Hilton. The concept of Conrad Hamburg, which exemplifies the brand ethos of purposeful service, contemporary design and innovation, is a perfect fit for Levantehaus. We see the Levantehaus as a place of relaxation and enjoyment that inspires people; our events and our social commitment make us an integral part of Hamburg.”

Luxury expansion

Currently, Hilton has 43 trading hotels in Germany across the Waldorf Astoria, Hilton Hotels and Resorts, Curio Collection by Hilton, DoubleTree by Hilton, Hilton Garden inn, and Hampton by Hilton brands.

The signing of Conrad Hamburg continues the growth trajectory of Hilton’s luxury brands across EMEA, following other recent openings in Sardinia, Rabat and Kuwait.

A total of 15 Conrad hotels are currently trading or under development in the region. Other sites in the pipeline include Conrad The Avenues – Riyadh which will bring 400 keys to the Saudi Arabian capital city in Q4 2023; while Conrad Residences Athens in the Greek capital will result from an overhaul of Hilton Athens, delivering a 280-room site in Q1 2024; and the old Hotel Doña Julia in Malaga, Spain will be transformed into the 194-key Conrad Costa del Sol in Q1 2025.