Hilton to double hotel portfolio in France

by | 25 Mar 2022 | Projects

Hilton is forging ahead with its ambitious development strategy, with more than 60 hotel openings planned for Europe this year.

France will see a particular surge in Hilton hotel openings with 20 new properties planned for the coming years, building on recent openings in Paris, Lyon, Tours and Le Havre.

Growth across Europe

As travel restrictions continue to ease, Hilton is planning to open several new hotels in France that will meet the anticipated increase in demand for Hilton properties across the country. The focus for these new properties will fall on major resort destinations and provincial towns and cities.

Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said: “In the last 12 months, despite challenging market conditions, Hilton opened six hotels in France, ranging from exciting brand entries like Canopy by Hilton Paris Trocadero to openings in new regional markets, such as Hilton Garden Inn Tours Centre and Hampton by Hilton Tours Centre.”

“As the travel market continues to recover, we are planning to accelerate that growth with a development strategy that will see our portfolio more than double in the next few years. While France is already one of Hilton’s strongest European markets, this strategy will further expand our French portfolio across a variety of brands.”

“Across Europe, as we expand, we plan to open more than 60 hotels by the end of the year, while longer-term development will see 237 hotels added to our European portfolio,” he continued. “We are confident in the travel market’s recovery following a tumultuous two years and are well poised to take advantage of the growing confidence in travel by expanding our footprint with a diverse range of properties.”

Even throughout the pandemic, Hilton’s European portfolio has grown from 450 hotels at the beginning of 2020 to 500 hotels at the end of 2021. The lifestyle and collection brands have nearly doubled their presence across Europe over the past three years.

New business and leisure stays

Of Hilton’s 19 trading properties in France, recent additions include Canopy by Hilton Paris Trocadero, which opened May 2021, and Hotel Camille Paris Gare de Lyon, Tapestry Collection by Hilton, which opened in September 2021.

Forthcoming properties now include Le Belgrand Hotel Paris Champs Elysees, Tapestry Collection by Hilton, which is expected to debut in the coming months, along with hotels in Dijon and Hyères. Both Tapestry Collection by Hilton and Curio Collection by Hilton brands focus on unique hotels with individual identities.

As well as introducing these newer Hilton brands to European destinations, the group is planning to open almost 130 new Hampton by Hilton and Hilton Garden Inn hotels. Almost half of the planned hotels in France are under these brands.

Catering for business travellers, several of the group’s openings, such as Hilton Rome Eur La Lama, are also located near business hubs. Proving its confidence in the recovery of corporate travel, the group is bringing in new features including carbon-neutral business meetings and EventReady Hybrid Solutions.

Some of Hilton’s most highly anticipated upcoming openings across Europe include Hilton Paris Eiffel Tower; Le Hameau des Pesquiers Ecolodge, Curio Collection by Hilton, in Hyères; Conrad Chia Laguna Sardinia; and Hilton Mallorca Galatzo.

Related Articles

Top 3 project announcements in November

Top 3 project announcements in November

The TOPHOTELPROJECTS team have had another busy month, adding over 200 entries to our database. Here we profile three of the most important recent additions now available to view.   Mercure Phnom Penh Beung Keng Kong 1 L-r: Lok Oknha Lim Kok Loong, CEO of The...

Australian aparthotel brand adds third New South Wales site

Australian aparthotel brand adds third New South Wales site

Veriu Group’s Punthill Apartment Hotels brand is continuing its expansion in its Australian home market with the announcement of a third location in New South Wales. The apartment hotel accommodation model roll out is now moving into Sydney’s rapidly expanding...

UK firm nears net zero hotel approval

UK firm nears net zero hotel approval

UK-based Zeal Hotels has made an application of reserved matters with East Devon District Council for its sustainable hotel concept to be constructed at Exeter Science Park. Following discussions with the planners, the group hopes to be granted full planning...

Greek hotel group to overhaul Cretian flagship site

Greek hotel group to overhaul Cretian flagship site

Greece-based Metaxa Hospitality Group is to launch a five-year refurbishment and redevelopment plan for its flagship hotel in Crete. Creta Maris Resort will be transformed with a new elevated offering and positioning. The family-owned all-inclusive resort first opened...

Hyatt initiates Portuguese dream

Hyatt initiates Portuguese dream

Hyatt Hotels Corporation will be debuting its luxury Inclusive Collection in Portugal with the rebranding of an existing property in the Madeira archipelago. The new deal marks the all-inclusive brand’s entry into a fourth European country, representing the latest...

Project of the Week: Fereshteh Pasargad Hotel

Project of the Week: Fereshteh Pasargad Hotel

Our latest Project of the Week is a Zaha Hadid-designed unorthodox 46-floor tower which is set to become Tehran’s first ‘truly five-star’ hotel conforming to international standards. Fereshteh Pasargad Hotel is being developed by a local Iranian private company,...

ABOUT THE CHAIN

 

Hilton Worldwide is a leading global hospitality company with a portfolio of brands spanning more than 6,000 properties around the world.

IN THIS ARTICLE

Pin It on Pinterest