As well as continued expansion in Paris, Hilton is focusing on major resort destinations and provincial towns and cities, working with several local owners in France on a development pipeline that will more than double the hotel group’s presence nationwide.
Hilton’s French development plans will see 24 properties added to the current trading portfolio of 23 hotels in coming years.
Tapestry Collection by Hilton and Curio Collection by Hilton make up more than a quarter of upcoming hotels in Europe, ranging from island resorts to city hotels and historic buildings.
In France, following recent openings in Hyères and Paris, Hilton is opening hotels under its collection brands in Bordeaux and Dijon, bringing Hilton brands to more regional cities across the country.
Focused service sites
In addition to collection brand openings, Hilton’s focused service brand Hampton by Hilton is experiencing strong growth.
In both France and wider Europe, Hampton by Hilton has a higher number of pipeline hotels than any other Hilton brand, with recent European openings including Hampton by Hilton Tours Centre, Hampton by Hilton Barcelona Fira Gran Via and Hampton by Hilton Dublin City Centre.
In recent years, Hilton has also introduced new brands to the French hotel market, with the openings of Canopy by Hilton Paris Trocadero and Hotel Camille Paris Gare de Lyon, Tapestry Collection by Hilton in 2021, as well as DoubleTree by Hilton Lyon Eurexpo last year.
Sporting event preparation
Simon Vincent, executive vice president and president, Europe, Middle East and Africa, Hilton, said: “We’re experiencing record growth in France, with 2023 set to be a historic high for hotel openings. As a key market for Hilton, we’re focusing on developing hotels in regional French towns and cities, the south coast and continued expansion in Paris.
“We continue to leverage our award-winning brands to grow market share and capture increased travel demand, particularly as France gets ready to host major global sporting events including the Olympic Games, Paralympic Games and Rugby World Cup.”
Major Hilton hotels opening in France include Canopy by Hilton Cannes, which will begin operation this summer, following a franchise agreement with SDPNE. The property will be Hilton’s first in the popular resort town, boasting views of the Old Port from the hotel’s roof terrace and an interior design led by Ramy Fischler.
Sainte-Anne Hotel Dijon, Curio Collection by Hilton will mark Hilton’s debut in the Burgundy region of France this summer, thanks to a franchise agreement with Naos Hotel Group. The hotel will be located on the site of a former 17th-century hospice and offer outdoor terraces, a swimming pool, fitness centre, and Nhoraé spa, as well as a fine-dining French restaurant.
Marty Hotel Bordeaux, Tapestry Collection by Hilton will be opening this spring due to a franchise agreement with Vicartem/ExtendAm. The art-inspired hotel will be located in the heart of the city and will implement a range of sustainability initiatives, from the use of as many locally sourced ingredients as possible to the careful management of water consumption.
Also debuting this spring, Hilton Garden Inn Paris La Villette will be Hilton Garden Inn’s fourth Parisian hotel and the first in central Paris, located close to the City of Science and Industry, Zenith Paris, the Grande Halle de la Villette and Paris Philharmonic. The site is coming into being following a franchise agreement with Naos Hotel Group.
In the years to come, Hilton will also be adding Maison Heler Metz a Curio by Hilton Collection, a 119-key site to its portfolio in Q1 2024, with Hampton by Hilton Lyon Airport delivering a further 126 rooms in Q1 2025.