Hilton plans first internationally-branded hotel in Morocco’s Ben Guerir
Imagery © 2022 Hilton.
Hilton Worldwide is to debut DoubleTree by Hilton and the entry of global hospitality brands in the city of Ben Guerir, Morocco.
The signing of DoubleTree by Hilton Ben Guerir, Morocco will see the upscale property complete in Q2 2023.
The hotel is owned by Sociéte Hôtelière de Ben Guerir, an affiliate of Mohammed VI Polytechnic University (UM6P) and will be strategically located in the Mohammed VI Green City district of Ben Guerir, which is within Rhamna Province in central Morocco, in the Marrakesh-Safi region.
The property will feature 213 guestrooms including studios and one-bedroom apartments. In addition, it will provide guests with food and beverage offerings including a lobby and pool bar. Amenities include an outdoor pool, state-of-the-art gym and recreational facilities. For meetings and events, the hotel will offer six meeting rooms and a boardroom.
Hilton’s vice president, development, Middle East and Africa, Carlos Khneisser, said: “Hilton has pioneered hospitality in Africa for over 60 years and we are proud of the growth we are driving in Morocco. The signing of the agreement with Mohammed VI Polytechnic University marks the milestone introduction of DoubleTree by Hilton to the city of Ben Guerir. We are confident the property will provide the best-in-class services for business and leisure travellers; and set the standard for modern, upscale accommodations in Ben Guerir.”
Hicham El Habti, president of Mohammed VI Polytechnic University (UM6P), said: “Our approach at UM6P is to foster partnership with industry leaders. As the beating heart of the dynamic ecosystem that is the Mohammed VI Green City, UM6P is delighted to partner with Hilton through the establishment of top-notch, sustainable hospitality infrastructure. DoubleTree by Hilton Ben Guerir will be part of a vibrant environment of research, innovation and entrepreneurship regularly hosting people from all around the world. In turn, it is bound to revamp the region’s tourism offering and greatly benefit its communities.”
In Africa, DoubleTree by Hilton Ben Guerir is aimed at complementing the region’s development plan and drive the expansion of Hilton’s upscale segment. In Morocco, Hilton currently operates five hotels – Hilton Tanger City Center Hotel & Residences, Hilton Tanger Al Houara Resort & Spa, Hilton Garden Inn Tanger City Centre, Hilton Garden Inn Casablanca Sud and the recently-opened Hilton Taghazout Bay Beach Resort & Spa.
Hilton has six hotels under development in locations across the country, with Conrad Rabat Arzana expected to open in the coming months, while the DoubleTree by Hilton brand has another site underway, the 228-key DoubleTree by Hilton Marina Agadir Hotel & Residences, which is due to open in Q3 2023.
Mainport Hotel Rotterdam, Curio Collection by Hilton and DoubleTree by Hilton Rotterdam Centre are due to open in 2024 following renovations, during which both hotels will remain operational and will be trading as Hilton affiliate hotels. Brand city debuts Annexum...
These major new projects span Asia, Africa and North America and represent segments from serviced suites to convention centre sites. Pan Pacific Serviced Suites Bangkok Thonglor Pan Pacific Hotels Group, a member of Singapore-listed UOL Group Limited, is...
Previously the brand has developed a presence in the UK, but now with Taj Hotel Hessischer Hof, the luxury line is moving into the continent’s mainland. Landmark conversion A conversion of one of Frankfurt’s landmark hotels, after extensive renovations the property...
Hilton Dammam Airport will be completed in partnership with Al Musbah Group and Damman Airports Company (DACO). Facility range The 273-key property will offer guests spacious and contemporary accommodation with direct skywalk access to the terminal building at King...
Gaylord Rockies Resort & Convention Center is set to re-concept three of its existing restaurants, launch a new dining experience, remodel its Grand Lodge and increase the amount of function space with a new event pavilion. Leading position Known for being the...
Expected to open in 2025, Mama Shelter Liverpool will open in the George Henry Lee Building, which used to house a John Lewis department store. UK second Ennismore and Landlab, a Dubai-based Design and Development Group, entered exclusive negotiations to bring Mama...