Hilton offers bespoke travel packages for Indian group tours
Namaste program will offer visits to Bollywood film shoots, cricket games and more. India will see its external tourist population increase to 50 million by 2020.
Seeing a steady flow of Indian tourists travelling to Europe, Hilton Hotels is creating customised packages for groups of Indian travelers who wish to visit popular, as well as lesser known, destinations in Europe. We find out more.
Growing market of Indian tourism
With many Indians increasing their disposable incomes, more and more of its citizens are travelling beyond borders and exploring parts of Europe. Forecasts predict that in the coming years, India will see its external tourist population increase to 50 million by 2020 — nearly double the amount of today’s figures.
To cater to this growing demographic reaching European shores, hotel giant Hilton has decided to cater to this specific group by crafting bespoke travel packages for groups of Indian tourists.
This unique program has been given the title Namaste, and will organise packages around weddings, meetings, events and film shoots for Bollywood films.
Fiona Robson, Hilton’s senior director of sales operations, Europe, said, “Huge population, rising incomes, improving infrastructure, among others, offer a strong growth opportunity. India is one of the biggest growth markets, with Indians now preferring luxury and overseas stays with their improving financial status. We pride ourselves in understanding the needs of our Indian guests and ensuring that we deliver a truly memorable stay. This precisely is the thinking behind our ‘Namaste’ programme, our uniquely designed programme for group travel.”
Not only will Indian tourists be hitting popular destinations in Europe such as Prague, Vienna and London, but they are also exploring lesser known haunts such as Malta, Cologne and Budapest. The Namaste program will offer Indian travelers the opportunity to travel with their own personal chef, and to have complimentary lodgings for brides and grooms who are traveling for their wedding. Cancellation policies will also be more flexible, and special events and activities that appeal to Indian tourists such as cricket matches will be available to guests.
Remco Norden, General Manager at the Hilton London Metropole, said, “The hotel is looking forward to welcoming many Indian guests given the close proximity to the ground. We understand the culture, the need for personal relationships, the importance of authentic Indian food and the need to provide flexibility with regards to visas.”
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