Hilton has appointed Kevin Osterhaus as president, global lifestyle brands to steward the growth, design and development of several of their brands.
This includes Canopy by Hilton, Curio Collection by Hilton, Graduate by Hilton, Motto by Hilton, Tapestry Collection by Hilton and Tempo by Hilton brands.
With nearly 350 existing lifestyle hotels and another 350 expected to join the portfolio by 2028, Hilton is set to double its presence in the fast-growing lifestyle category in the next four years.
Mr Osterhaus joins Hilton from Graduate Hotels, where, as president, he oversaw all aspects of global operations and marketing for the company’s portfolio.
He has also held leadership roles at Ennismore International, The Hoxton Hotels, SIXTY Hotels and Standard International. Additionally, he played a pivotal role in the Bunkhouse Group’s growth.
Lifestyle portfolio heats up
“We are excited to welcome Kevin and benefit from his extensive experience in the increasingly important lifestyle category,” said Chris Silcock, president, global brands and commercial services, Hilton.
“Kevin will oversee the seamless integration of the Graduate brand into our lifestyle portfolio to ensure we maintain and accelerate what has made Graduate a fan-favorite with guests, as well as lead the strategic vision for all of Hilton’s lifestyle brands.”
Mr Osterhaus said, “Hilton’s lifestyle brands are aspirational, design-led and experiential with authentic points of view reflected in every aspect of the stay. I look forward to building on the category’s success and continuing Hilton’s commitment to pushing the boundaries of what it means to be a lifestyle brand.”
After adding more than 50 new lifestyle hotels and approving another 100 in 2023, Hilton anticipates opening more than 100 new hotels this year across its lifestyle brands. This year will also mark the debut of Hilton’s 400th property in the category.
