Hilton introduces Curio to the Netherlands at castle site

Imagery © 2023 Hilton.
Hilton Worldwide has signed its first Dutch Curio Collection by Hilton hotel as part of a franchise agreement with a castle estate owner, Bas van de Laar.

Kasteel Gemert Eindhoven, Curio Collection by Hilton, will be located in the town of Gemert, a short drive from Eindhoven city centre, and is expected to welcome guests in 2024.

Modern yet historic

The hotel will offer at least 56 upscale guestrooms designed to provide a modern aesthetic while reflecting the property’s historic character. Led by designer Piet Boon, the hotel’s interior will be renovated to offer contemporary accommodations and public spaces with authenticity and originality. 

Featuring two restaurants and a bar, along with spa and wellness facilities including an indoor swimming pool, the castle hotel will be flanked by trees and the castle’s moat, where guests will be able to access a rowboat experience.

MICE provision

For meetings and events, Kasteel Gemert Eindhoven, Curio Collection by Hilton will offer both an indoor meeting room and a large outdoor event space.

Underground and outdoor parking means the hotel will also be well prepared to welcome both domestic and international guests looking to take advantage of the hotel’s proximity to key cities like Eindhoven, or explore parks and castles in the North Brabant province.

New market entries

David Heijligers, MD, development, France and Benelux, Hilton, said: “Hilton continues to develop its Curio Collection by Hilton portfolio across Europe, Middle East and Africa, now boasting more than 60 hotels trading or under development.

“With plans to enter seven new markets in the region within the next three years, more and more guests will be able to take advantage of the brand’s distinct character and authentic upscale offering. Kasteel Gemert Eindhoven, Curio Collection by Hilton, will be a unique opportunity to experience an impressive 14th-century castle hotel near the city of Eindhoven, a hub for technology and design.”

Incredible addition

Bas van de Laar, castle estate owner and CEO, said: “This development will be an incredible addition to the Eindhoven hospitality market, bringing the authentic and characterful charm of Curio Collection by Hilton to both business and leisure travellers. We are excited to partner with Hilton to deliver this project and look forward to welcoming guests in 2024.”

The global portfolio of Curio Collection by Hilton includes more than 130 properties that aim to provide travellers with authentic, curated experiences through distinctly local offerings and unexpected amenities. Upcoming additions in Europe include Maison Heler Metz, a Curio by Hilton Collection in France, a 119-room property which will comprise a recreation of an 18th century traditional Alsatian home set atop an eight-storey monolithic building. Delivery is scheduled for Q1 2024.

Elsewhere, the 115-key Anglo American Hotel Florence Curio Collection by Hilton will arrive in Florence, Italy, in Q1 2024, while the 72-room Palacio de Godoy Curio Collection by Hilton is due to open in Caceres, western Spain in Q4 2025.