Imagery © 2022 Hilton. Pictured: Hilton Garden Inn Shenzhen Guangming.

Hilton Worldwide upscale brand Hilton Garden Inn has allotted nearly one in three of its 98 future openings to the Greater China area.

The marque is poised to triple its portfolio globally in the coming years to an expanded network of 135 properties.

Top tier focus

Hilton Garden Inn’s development strategy in Greater China is focused on top-tier cities, as well as emerging destinations located along high-speed railway lines.

The opening of Hilton Garden Inn Shenzhen Guangming in August marked Hilton’s 450th hotel in Greater China and Mongolia, underscoring the brand’s contribution to Hilton’s growth strategy in this key market.

This year, the brand made its debut in multiple new destinations, with signings in emerging destinations across Greater China, including Xiamen, Xi’an, Zhoukou and Zhengzhou.

Coming up

Future developments are taking shape in key transportation hubs and popular tourist destinations. Upcoming projects include the imminently opening Hilton Garden Inn Shenzhen Guangming Science City, marking the brand’s seventh hotel in the key market of Shenzhen, located in an iconic building in the city’s up-and-coming Guangming District.

Hilton Garden Inn Zhuhai Jinan University will offer convenient access to Zhuhai, being a 15-minute drive away from the transportation hubs of Zhuhai Railway Station, Intercity Rail Mingzhou Station, and Gongbei Port. Another educationally-influenced development, Hilton Garden Inn Hangzhou Xixi Zijingang, will open next to Zhejiang University’s Zijingang Campus in 2023, and feature scenic views of its surroundings in one of the Yangtze River Delta’s core cities.

While another imminent launch, Hilton Garden Inn Chengdu Kuanzhai Alley, will provide international amenities for visitors to Chengdu, a popular tourist destination in China and a core city in the Chengdu-Chongqing Economic Circle.

Tailored offering

Jerry Huang, president, development, Greater China and Mongolia, Hilton, said: “In 2014, the brand made its market debut in Shenzhen, and to date has opened 38 hotels across Greater China. Empowering Hilton’s expansion ambitions across the region, Hilton Garden Inn offers owners flexibility with franchised and managed hotel agreement options. Its rapid growth is testament to an owner-friendly operating model that delivers robust performance and long-term investment returns.”

Jenny Milos, vice president, focused service and all suites brand management, APAC, Hilton, added: “When it comes to their choice of hotel, Chinese travellers today have more exacting demands for quality, design, comfort, and value. With Hilton Garden Inn, we have been meticulous in anticipating and exceeding these travel needs. To cater to domestic customer preferences, we tailored our offering for the Greater China market to feature unique sound-proof rooms and double-layer curtains for a quiet and restful environment, as well as multifunctional furniture to maximise use of the guestroom space. A bright and airy atmosphere throughout enables guests to fully enjoy a positive and comfortable stay at our hotels.”

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