Hilton brand set to expand by over a quarter

Pictured: rendering of Hilton Shanghai City Centre. Imagery © 2023 Hilton.
Hilton Worldwide’s flagship brand, Hilton Hotels & Resorts, is due to grow by around 27% over the next few years, according to the group’s latest figures.

The five star line’s portfolio currently stands at over 600 properties, with more than 160 hotels in development globally.

International footprint

Hilton Hotels & Resorts has a very international network, with in excess of 222,600 keys spread throughout 95 countries and territories

With 46% of its portfolio as at 30 June 2023 within the US, the brand may be turning elsewhere to continue its progress.

Asian shift

Within the THP database, 58% of Hilton Hotels & Resorts’ projects are headed for Asia, as compared with 16% each for North America and Africa.

China leads the development charge, with at least 40 properties due to join the portfolio. The cities of Shanghai and Suzhou are the construction hotspots with a minimum of six and three planned new hotels, respectively.

Immediate focus

The brand’s openings should peak next year, with a minimum of 31 deliveries scheduled, plus at least 21 sites are due to begin operation by the end of this year. The pace seems to slow for 2025, with at least 16 more completions, followed by another 10 in 2026.

Accordingly, THP data indicates that around 60% of Hilton’s projects are under construction and another 11% is at a pre-opening stage. About 20% is in a planning phase with 8% in pre-planning and the remaining 1% within a vision period.

Coming to China

The Chinese charge includes Hilton Shanghai City Centre, which will be steps away from the metropolis’ major transportation hubs, the central business district and city landmarks, including the Jing’an business area, People’s Square and the Shanghai Exhibition Center. Scheduled to open in Q1 2024, the 382-room hotel will further enhance the flagship brand’s presence in this key city.

Furthermore, Hilton Wenzhou Yong Jia will deliver 255 keys to the eastern Zhejiang province in Q4 2024. The hotel is a part of the Rui an New Tiandi Square mixed-use project which will contain a shopping mall, residential apartments, a hospital and a school.