Hilton asserts aggressive Latin America expansion plans

by | 18 Aug 2022 | Pipeline

Pictured: rendering of Waldorf Astoria Cancun. Imagery © Hilton.

Hilton is driving forward its extensive Caribbean and Latin America (CALA) growth strategy with a pipeline of 105 properties in the region.

The global hotel group currently has 190 hotels based in these territories, representing nearly 15% of its presence outside the USA, and expects to reach a milestone 200th site by year end.

Frequent firsts

Hilton is eyeing up the launch of approximately 15 additional properties in CALA across 10 brands by the end of 2022, including debuts in Brazil and Mexico, among other destinations.

Upcoming opening highlights for this year include Motto by Hilton Tulum – the brand’s first hotel in CALA; Tru by Hilton Monterrey Fundidora – the brand’s first hotel in Mexico; DoubleTree by Hilton Foz de Iguaçu – Hilton’s first hotel near the famed waterfalls in Brazil; and Waldorf Astoria Cancun – the arrival of the luxury brand in Mexico’s Yucatan Peninsula.

The TOPHOTELPROJECTS database lists 64 Hilton group developments throughout the CALA region. Openings planned for the next few years include Hilton Ushuaia launching at the southern tip of Argentina in Q2 2023; Motto by Hilton Sao Paulo Ibirapuera, due to add 285 keys in 2024; and Kailani, Curio Collection by Hilton in the Cayman Islands’ George Town, scheduled for Q2 2024.

Crowning quintet

Hilton’s broader CALA development pipeline of 105 properties, collectively representing nearly 15,750 rooms, extends to 24 countries and territories. Five destinations – Mexico, Brazil, Peru, Puerto Rico and the Dominican Republic – represent more than 50% of the company’s growth plans, by room count, in the region.

Throughout the first half of 2022, Hilton opened 11 hotels with more than 2,100 rooms across seven brands and six countries in CALA, bringing its portfolio to more than 190 hotels and resorts with more than 35,000 rooms welcoming guests across 27 countries and territories.

Incredible milestones

Juan Corvinos, senior vice president, development, architecture and construction, Caribbean and Latin America for Hilton, said: “We’re always looking for opportunities to expand Hilton’s footprint in the Caribbean and Latin America, working with exceptional owners to introduce the right brand in the right market to meet the demands of today’s global traveller.

“Our plans have led to incredible milestones in the region, from welcoming new all-inclusive and luxury resorts in some of the most sought-after destinations to celebrating first-in-market brands that cater to and attract all types of visitors. We are excited about our momentum and our continued commitment to this dynamic region.”

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