Hilton asserts aggressive Latin America expansion plans

by | 18 Aug 2022 | Pipeline

Pictured: rendering of Waldorf Astoria Cancun. Imagery © Hilton.

Hilton is driving forward its extensive Caribbean and Latin America (CALA) growth strategy with a pipeline of 105 properties in the region.

The global hotel group currently has 190 hotels based in these territories, representing nearly 15% of its presence outside the USA, and expects to reach a milestone 200th site by year end.

Frequent firsts

Hilton is eyeing up the launch of approximately 15 additional properties in CALA across 10 brands by the end of 2022, including debuts in Brazil and Mexico, among other destinations.

Upcoming opening highlights for this year include Motto by Hilton Tulum – the brand’s first hotel in CALA; Tru by Hilton Monterrey Fundidora – the brand’s first hotel in Mexico; DoubleTree by Hilton Foz de Iguaçu – Hilton’s first hotel near the famed waterfalls in Brazil; and Waldorf Astoria Cancun – the arrival of the luxury brand in Mexico’s Yucatan Peninsula.

The TOPHOTELPROJECTS database lists 64 Hilton group developments throughout the CALA region. Openings planned for the next few years include Hilton Ushuaia launching at the southern tip of Argentina in Q2 2023; Motto by Hilton Sao Paulo Ibirapuera, due to add 285 keys in 2024; and Kailani, Curio Collection by Hilton in the Cayman Islands’ George Town, scheduled for Q2 2024.

Crowning quintet

Hilton’s broader CALA development pipeline of 105 properties, collectively representing nearly 15,750 rooms, extends to 24 countries and territories. Five destinations – Mexico, Brazil, Peru, Puerto Rico and the Dominican Republic – represent more than 50% of the company’s growth plans, by room count, in the region.

Throughout the first half of 2022, Hilton opened 11 hotels with more than 2,100 rooms across seven brands and six countries in CALA, bringing its portfolio to more than 190 hotels and resorts with more than 35,000 rooms welcoming guests across 27 countries and territories.

Incredible milestones

Juan Corvinos, senior vice president, development, architecture and construction, Caribbean and Latin America for Hilton, said: “We’re always looking for opportunities to expand Hilton’s footprint in the Caribbean and Latin America, working with exceptional owners to introduce the right brand in the right market to meet the demands of today’s global traveller.

“Our plans have led to incredible milestones in the region, from welcoming new all-inclusive and luxury resorts in some of the most sought-after destinations to celebrating first-in-market brands that cater to and attract all types of visitors. We are excited about our momentum and our continued commitment to this dynamic region.”

Related Articles

IHG announces plans for new-build Holiday Inn in Guwahati

IHG announces plans for new-build Holiday Inn in Guwahati

The 150-key Holiday Inn Guwahati is expected to open at the start of 2028. The hotel plays a role in IHG’s secondary market expansion plans in line with growing demand across the country. A burgeoning destination The new Holiday Inn will provide a new place to stay in...

Marriott goes for growth

Marriott goes for growth

In the US and Canada, regional signings of 91,000 rooms included 37,000 added via a strategic licensing agreement, signed with MGM Resorts International. While in Mexico, completion of the acquisition of City Express led to the addition of 150 hotels with 17,500 rooms...

SH details portfolio expansion plans

SH details portfolio expansion plans

The group revealed its pipeline projects now extend to 19 properties, across its three brands. And two of these, under its Treehouse brand, will launch later this year in Manchester, UK and Sunnyvale, USA. In common with many luxury brands, SH is also taking the...

IHG announces multiple signings for UK and Ireland hotels

IHG announces multiple signings for UK and Ireland hotels

Properties under the Hotel Indigo, voco hotels, Holiday Inn, Holiday Inn Express and Staybridge Suites brands will heighten the hospitality group’s presence across these countries. Growth across the portfolio Adding to its 350-plus portfolio of hotels in operation...

Pig hotels finds eleventh site

Pig hotels finds eleventh site

The latest additions to the chain are in Barnsley, a village in the Cotswolds close to Cirencester. The company has acquired the 17th century Barnsley House hotel, and with it the village pub the Boot - this being a first for the brand. The aim is for Pig to relaunch...

Accor grows luxury and lifestyle brands

Accor grows luxury and lifestyle brands

The group has a pipeline of 100 luxury and lifestyle hotels it will open through 2024 and 2025, and aims to maintain the momentum by signing at least 50 more projects per year. Building Ennismore's brands Many of the openings will be in Accor’s lifestyle division,...