Heidelberg hotel switching to Hilton following major refurbishment

by | 13 Sep 2021 | Projects, Refurbishments

Hilton Worldwide’s German expansion shows no signs of slowing, with the hospitality giant having struck a deal to convert an existing hotel between Frankfurt and Stuttgart.

A contemporary property in south-west Germany is set to undergo a rebrand.

A growing portfolio in Germany

Hilton Worldwide has signed a franchise agreement to open Hilton Heidelberg at Kurfuersten-Anlage 1, which is currently home to a Crowne Plaza hotel, in the centre of the town. The property is owned by real estate investment manager Invesco Real Estate.

Patrick Fitzgibbon, senior vice president of development in EMEA for Hilton, said: “Hilton Heidelberg is an exciting addition to our growing portfolio in Germany and builds on the significant momentum in conversion demand for our brands. More and more owners are choosing to affiliate with our upscale and collection brands, a testament to the strength of Hilton’s commercial systems and international brand awareness.”

Hans-Peter Hermann, senior director of hotel asset management at Invesco Real Estate, added: “Invesco Real Estate is investing in refurbishing and repositioning the hotel into a market leader benefitting from the Hilton brand. Our investment programme for the Hilton Heidelberg is targeting a Breeam in Refurbishment certificate, complementing its ESG [environmental, social and governance] strategic priority focus across its entire hotel portfolio.”

Hilton heads to Heidelberg

Following refurbishment, Hilton Heidelberg will enable travellers to discover a town that’s celebrated for its history, gothic architecture and thriving scientific community in style. The property will place guests within a short walk of the baroque old town as well as Heidelberg Castle, while the 14th-century Heidelberg University, the oldest in Germany, is just 3 km away.

The new-look scheme will house 244 guestrooms and suites, along with a restaurant, bar, executive lounge and gym. There’ll also be more than 550 sq m of meeting space across seven conference rooms.

Hilton Heidelberg is expected to open in the summer of 2022.

Related Articles

Novotel debuts flagship hotel in Bangkok

Novotel debuts flagship hotel in Bangkok

Accor’s midscale brand has launched a newbuild property with 226 rooms and suites, three restaurants and an attractive outdoor pool near one of South-East Asia’s largest shopping malls. Novotel Bangkok Future Park Rangsit is now hosting business and leisure travellers...

JW Marriott reveals São Paulo hotel plans

JW Marriott reveals São Paulo hotel plans

Marriott International has struck a deal to bring its prestigious luxury brand to South America’s largest city by converting an existing property in São Paulo’s new financial district. JW Marriott Hotel São Paulo is set to make its debut later this year. Making a mark...

Wyndham to enter Poland with new Wroclaw hotel

Wyndham to enter Poland with new Wroclaw hotel

The world’s largest hotel franchisor is set to unveil its first property in the country - the upscale Wyndham Wroclaw Old Town, which will be managed by Mogotel Hotel Group. This forthcoming hotel lies at the heart of historic Wroclaw, one of the largest cities in...



One of the most recognised names in the industry, Hilton Hotels & Resorts offers travellers a world of authentic experiences.


With the online database TOPHOTELCONSTUCTION you will have access to +6,000 hotel projects and all relevant decision-maker contacts.


Pin It on Pinterest