Growth in Tunisia: Hilton signs partnership with Groupe Alliance

by | 22 Jan 2020 | Portfolio

Samir Jaieb of Groupe Alliance and Feras Hasbini of Hilton confirm the plans for Hilton Tunis Gammarth. (Photo: Africa Newsroom)

Hilton pushes for growth in the North African market with the signing of a management contract for a property in Tunisia’s capital.

After signing a landmark deal with Groupe Alliance, Hilton will once again be welcoming guests to the Tunisian capital city of Tunis.

We find out more about the new flagship Hilton Hotels & Resorts Property.

Returning to Tunis in style

The elegant Le Palace Hotel in the coastal suburb of Gammarth will soon become a new Hilton Hotels & Resorts property. After an extensive renovation, the hotel will be rebranded as Hilton Tunis Gammarth in 2023.

A phased renovation of all guest rooms, suites, food and beverage venues and public spaces will begin in 2021. Once complete, the hotel will boast 296 guest rooms and 25 suites, seven dining outlets and spacious meeting facilities including a 635 sqm ballroom.

Carlos Khneisser, VP, Development, Hilton, MENA said: “This is a hotel we have been interested in for some time and we are delighted to have found the right partner, with the Groupe Alliance.”

“We are very confident in their ability to take the project forward and bring Hilton back to the Tunisian market in style. I look forward to working with Samir Jaieb and his team to deliver an exceptional Hilton product,” Mr Khneisser went on to say.

Growing in the North African market

Hilton recently marked its return to the Moroccan capital with the opening of Hilton Rabat. Now the group has a total of 35 properties open or under development in North Africa.

Samir Jaieb, CEO of Groupe Alliance said about the deal: “This hotel is the start of a partnership with the Hilton Group, we are excited to work with the hotel chain to bring the Hilton name in one of the most prestigious hotels in Tunis.”

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