After celebrating its 100th anniversary in 2019, Hilton is looking ambitiously at the next 100 years. (Photo: Hilton)
Over 700 new hotels will be added to Hilton’s global portfolio in key markets over the coming years.
After celebrating 100 years of hard work and success, Hilton is ready to take on the next century.
The hotel giant’s pipeline is looking promising with 709 projects and a whopping 143,569 new rooms.
We look at where these hotels will open and which ones to keep an eye out for.
Top growth regions for Hilton
North America is by far Hilton’s fastest growing market. Here, 269 hotels with 46,236 rooms will open. The Asia Pacific follows in a distant second place with 183 hotels openings bringing 46,220 rooms. These numbers show that projects in Asia have a higher average key count than those in North America.
Europe will see 124 hotels open, followed by the Middle East, Africa and South America with 70, 33 and 30 launches respectively.
Taking a closer look at key growth markets, it won’t come as a surprise that the United States represent the fastest growing country for Hilton which plans to open 236 hotels with 40,079 rooms there.
As expected, China is also among Hilton’s top 5 countries with 115 new hotels and 30,673 rooms. The United Kingdom comes in third with 42 openings and 7,410 rooms while Saudi Arabia gets 24 new hotels and the UAE will see 16 properties launch.
Busy times lie ahead
As of now, Hilton plans on launching 299 hotels with 57,306 rooms in 2020. 2021 is also looking promising with 185 properties on the books. In 2022 things slow down as only 79 hotels are slated to open.
2023 has 23 scheduled launches so far. Even 2024 and beyond already has an impressive pipeline of 123 hotels.
Hilton’s top 5 brands
While Hilton will be growing all its many brands, 5 stand out due to their promising pipelines.
The company’s signature brand Hilton Hotels & Resorts comes in first place with 145 openings and 40,938 rooms. Hilton Garden Inn is in second place with 114 properties and 20,419 rooms closely followed by Hampton by Hilton with 112 new hotels and 16,027 rooms.
DoubleTree by Hilton has a pipeline of 97 projects set to add 22,131 rooms to the brand’s portfolio while Home2 Suites by Hilton will see 60 hotels with 7,106 rooms launch.
This leaderboard shows that while Hilton is further building its legacy brands, the company is also investing heavily in extended-stay properties.
Of the upcoming launches, 487 projects will be awarded 4 stars while 222 should receive 5. This highlights Hilton’s ongoing commitment to upscale and luxury hotels.
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Noteworthy Hilton projects coming up
The largest hotel currently in Hilton’s pipeline is the 1,504-room Virgin Hotels Las Vegas – a Curio Collection by Hilton. After being taken over from the Hard Rock brand and undergoing extensive renovations, this property will feature a 5,500 sqm (60,000 sqft), fully-renovated casino, multiple pools, world-class restaurants, lounges and bars, including new nightlife venues and the brand’s flagship space, the Commons Club, as well as numerous meeting and convention spaces.
The Hilton Melbourne Square is another impressive project set to launch in early 2023. This new-build hotel is part of a mixed-use development comprising of residential, commercial, specialty retail and 3,700 sqm of public parks. Hilton Melbourne Square is close to the Melbourne Convention and Exhibition Centre and the Melbourne Arts Centre. On top of spacious rooms and suites, the hotel will feature an executive lounge, four dining venues, a fitness centre, an indoor pool and extensive meetings and events spaces totalling over 2,800 sqm.
Finally, the Rosemont Hotel and Residences, Curio Collection by Hilton is the icing on the cake. Set in downtown Dubai and right on the water, it will be the first hotel with its own rainforest (yes, you read that right). A glass-bottomed pool suspended above the streets of Dubai is another of the property’s extravagant features. From late 2020 guests can see all this for themselves.
Let’s take a look at some more hotel projects:
Hilton Worldwide is a leading global hospitality company with a portfolio of brands spanning more than 6,000 properties around the world.