Group focus: Hilton achieves 100-hotel milestone in Africa
Sealing the deal: Hilton’s 100th hotel in Africa is underway. (Photo: Hilton)
The recent signing of Hampton by Hilton Sandton Grayston also marks the African debut for Hampton by Hilton.
That’s not all it marks, however, with the agreement also meaning that the company now has reached the 100-hotel-milestone as far as properties trading or under development on the African continent. It is truly a year of many 100s for Hilton, which is celebrating its 100th birthday.
“With this being our 100th year, reaching the milestone of 100 hotels allows us to reflect on our rich legacy of pioneering tourism on the African continent but also to look to the future,” Patrick Fitzgibbon, Senior Vice President, Development, Europe, Middle East & Africa, Hilton said.
“We continue to step up the pace of our growth, especially in the mid-market segment which presents a tremendous opportunity as evidenced by the rapid expansion of Hilton Garden Inn on the continent since its debut in 2016.”
Hilton’s agreements in Africa
Recently, Hilton signed a franchise agreement with Afrirent Pty through its Indalo Hotels & Leisure subsidiary, a level one Black Economic Empowerment (BEE) third party operating company.
Indalo will be the operator of the 158-room Hampton by Hilton hotel in Sandton, which is the financial capital of South Africa.
This mid-market property will join Hilton’s flagship upscale Hilton Sandton, offering additional choice for travellers to the district commonly known as ‘Africa’s richest Square Mile’. Construction is scheduled to begin at the site on Grayston Drive in early 2020 with first guests set to be welcomed by mid-2021.
Hilton Garden Inn is crucial to the company’s footprint in Africa, with the brand having operational hotels in six African markets and a further ten under development.
Hampton by Hilton is expected to compliment this growth and provide owners and customers with greater choice.
Other noteworthy Hilton properties in Africa
There is, of course, more to Hilton’s growth story in the African market.
2019 has seen Hilton open four properties in Africa, entering three new markets whilst also further strengthening its multi-brand pipeline.
- Bringing its lifestyle Canopy by Hilton brand to Africa, through the signing of Canopy by Hilton Cape Town Longkloof
- Confirming the signing of two landmark flagship Hilton Hotels & Resorts properties in Uganda and DR Congo, the Hilton Kampala and Hilton Kinshasa.
- Accelerating its growth in the focused service segment, opening Hilton Garden Inn hotels in three new countries:
- Continuing to establish its footprint in Morocco with the opening of Hilton Tanger Al Houara Golf Resort & Spa with the Hilton Taghazout Bay due to open in 2020
Let’s take a look at a few more upcoming hotel projects by Hilton in Africa:
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