Fresh graduates most motivated to work in traditional hospitality: survey

by | Apr 8, 2019 | News

The 10th Edition of YHS welcomed some 30 speakers and 90 delegates from 45 top hospitality institutions.

Young Hotelier Summit (YHS) Employer Rankings 2019 shows Four Seasons as the most desired brand in the Luxury & Upper Upscale segment.

Despite the recent influx of several hospitality startups and concepts around the world, young hospitality students are most motivated to work in traditional hospitality upon graduation.

This was one the key findings of the Young Hoteliers Summit (YHS) Employer Rankings 2019 Key, which is an integral component of the recent YHS in Lausanne.

The rankings drew on a survey completed by over 1,219 participants from more than 285 different hospitality schools across 100 nationalities. It aimed to identify the expectations and preferences of hospitality students in regard to their future workplace.

Let’s take a look at the key findings of the YHS Employer Rankings report.

Insight into young talent

Traditional hospitality remained the most attractive sector for 42% of respondents. However, there was a decrease in motivation across all sectors, reflecting indecisiveness among young talent in picking a sector within hospitality. The survey concluded that more appealing career opportunities must be offered in future to attract graduates.

Keeping young hospitality talents motivated is best achieved through intrinsic motivators such as career advancement, training and development, and empowerment and responsibility. Extrinsic motivators such as salary only comes later.

Graduates reported they sought to remain loyal in their first position, with only 4% of respondents expecting to vacate their first job within a year.

How hotel brands ranked

In terms of most desirable brands for graduates to work in the luxury & upper upscale segment, Four Seasons Hotels & Resorts regained their position at the top of the list, after being dethroned last year by The Ritz-Carlton.

The latter now ranks second, with Marriott Hotels & Resorts coming in third.

In the midscale & economy segment, Accor emerged as a clear winner with its three Ibis brands (Ibis, Ibis Styles and Ibis Budget) among the top 5 in its segment.

Overall, multi-brand hotel companies such as Marriott International and Hyatt Hotels dominate the ranking throughout all segments. This can be accounted for by greater brand awareness and perceived better career prospects of being able to transition between various brands within the company.

For the full YHS Employer Rankings report, visit


― About the Event ―


25 – 27 March 2019 | Ecole hôtelière de Lausanne, Switzerland

Creating greater networks, building hospitality connections around the world, the Young Hoteliers Summit (YHS) has come a long way since its inauguration in 2010. 



With our Free Trial you will get access to the database to test all functions and to check some of our current hotel projects.


You have Successfully Subscribed!

Pin It on Pinterest

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.