French hotel group brings in next generation to deliver growth

L-r: Barrière co-chairs Joy Desseigne-Barrière and Alexandre Barrière, and CEO Grégory Rabuel.
French family-owned hotel group Barrière has brought in the fourth generation to lead the company since its establishment by François André in 1912.

Alexandre Barrière and Joy Desseigne-Barrière have become chairs of the group and have appointed Grégory Rabuel as CEO.

Developing and diversifying

The new co-chairs have bought out the shares owned by Fimalac since 2011, and have the ambition of developing and diversifying Barrière’s activities, while upholding the values that have been its strength for more than a century now.

Desseigne-Barrière and Barrière commented: “We will do everything that is necessary to be worthy of the three generations that preceded us, and to make our 7,000 colleagues even prouder to work for Barrière, this French, century-old family-owned group.”

Leading towards growth

New CEO Rabuel is the former chairman and CEO of telecom companies SFR and Altice France. He is tasked with leading the group towards growth, development, and diversification in both French and international markets.

The co-chairs said: “Drawing on his extensive expertise in developing companies within fiercely competitive markets, Grégory will focus Barrière’s French and International teams on delivering growth and innovation. We are thrilled to have Grégory on board as we embark on a new entrepreneurial venture.”

Kick-starting momentum

Rabuel added: “I am immensely proud to join this French family-owned group with over one-hundred years of history. Under the leadership of Joy and Alexandre, Barrière begins a new chapter. Together with our 7,000 committed and passionate colleagues, I will focus all of my efforts on kick-starting growth momentum to develop Barrière. I am determined to lead Barriere Group towards new challenging and exciting horizons while embracing the values upheld by the Barrière family.”

Barrière Group’s portfolio includes Fouquet’s Paris; Fouquet’s New York; Le Majestic Cannes; Le Gray D’Albion Cannes; Le Resort Barrière Lille; Le Carl Gustaf St Barts; Le Neiges Courchevel; L’Hôtel Du Golf Deauville; Le Normandy Deauville; Le Royal Deauville; Le Grande Hôtel Dinard; Le Grand Hôtel Enghien; L’Hermitage La Baule; Le Castel Marie-Louise La Baule; Le Royal La Baule; Le Westminster Le Touquet; Le Naoura Marrakech; Resort Barrière Ribeauvillé; and Le Carl Gustaf Saint-Barth.