Frasers Hospitality expands in Middle East with Bahrain signing

The strategic business unit of Frasers Property, Frasers Hospitality, has entered into a management agreement to operate Fraser Suites Al Liwan Bahrain.

This expansion in the region follows the company’s recognition as the Middle East’s Leading Serviced Apartment Brand 2022 in the World Travel Awards.

Heightened presence

In partnership with leading integrated real estate development company, Seef Properties, Frasers Hospitality is set to operate Fraser Suites Al Liwan Bahrain when it opens late 2023. The company has also extended its existing management agreement of Fraser Suites Seef Bahrain to 2031.

Rebecca Hollants Van Loocke, COO EMEA Frasers Hospitality said: “The signing of Fraser Suites Al Liwan Bahrain solidifies Frasers Hospitality’s commitment to renewed growth in the region with one of our first and most trusted owners.”

“The expansion is a landmark achievement for Frasers Hospitality in the Middle East, increasing the Fraser Suites portfolio to three properties in the Kingdom of Bahrain.”

Mark Chan, COO of Frasers Hospitality, commented: “The signing signifies our strong dedication to further expansion in the region and reinforces our leadership position in the extended-stay market amidst our 25th anniversary this year.”

“The new Fraser Suites Al Liwan Bahrain will complement the Al Liwan mixed-use development, providing an exceptional hospitality experience and redefining luxury hospitality in one of the most distinguished real estate development projects in the Kingdom of Bahrain.”

A lifestyle destination

This new property, which is to be a part of the Al Liwan mixed-use development under Seef Properties, will feature 63 one-, two- and three-bedroom serviced apartment units combining comfort with modern furnishings and the latest technologies.

The Al Liwan mixed-use development will offer a ‘Live, Work and Play’ lifestyle within the Hamala neighbourhood, directly connected to the Al Liwan Mall. Here, Fraser Suites will cater to the highly-premium lifestyle needs of extended-stay guests.

By staying at this property, guests can make use of other amenities within the district, including a range of restaurants, cafes and leisure options, as well as the entertainment offering of its Central Plaza.

Ahmed Yusuf, Chief Executive Officer of Seef Properties, said: “We are delighted to conclude this agreement with a leading company in the field of managing and operating luxury serviced apartment establishments in the world, through which we renew our constructive partnership with the prestigious Singaporean company to manage and operate Fraser Suites Al Liwan Bahrain within the latest mixed-use project in the Kingdom of Bahrain, which has become an integrated tourist and entertainment landmark that provides the finest hospitality and retail services in the Northern Governorate, to contribute to the transformation of Hamala area into a preferred destination for a large segment of citizens, residents and tourists from different countries of the world.”