Flagship hotel launch: Crowne Plaza Hamburg – City Alster flaunts new design

by | Sep 22, 2019 | Chains

The Crowne Plaza Hamburg – City Alster after its extensive renovation. (Photos: Crowne Plaza)

After renovation worth a whopping €12.5 million, the Crowne Plaza Hamburg – City Alster is the brand’s first flagship hotel in Europe.

Since late 2018, the well-known Hamburg business hotel has been undergoing an extensive €12.5 million ($13.8 million) renovation all while remaining in operation.

Selected as the European flagship hotel for IHG’s Crowne Plaza brand, the Crowne Plaza  Hamburg – City Alster now presents its new global design concept.

In addition to the public areas, the guest rooms, the F&B venues, the hotel’s tech infrastructure and even various elements of the hotel’s signature service underwent a transformation to now reflect Crowne Plaza’s latest global brand standards.

The new Crowne Plaza

Today the four-star superior hotel at Hamburg’s Außenalster offers 291 renovated guest rooms as well as 525 square metres of meeting and events space created in its so-called “New Modern Design Style”.

The hotel’s new epicentre is the lobby’s all-day-bar, The Workspace Plaza. Here, the idea is that guests will meet with friends or business partners, linger over food and drinks, relax or work.

The contemporary meeting and events concept includes nine daylight flooded rooms between 20 and 205 square meters with state-of-the-art technology.

Set in a quiet residential area, the Crowne Plaza Hamburg – City Alster is well-connected to the city centre, the main train station and the airport.

A new hotel hotspot in Hamburg

The hotel in Hamburg is Europe’s first Crowne Plaza flagship with newly designed guest rooms featuring the unique and patented WorkLife range which offers specially designed areas for work, relaxation and sleep.

Sophisticated interior design creates a comfortable ergonomic experience and improved soundproofing and comfortable beds bring a relaxed night’s sleep.

“With this complete transformation, we are entering a new era. We have successfully operated the hotel so far and with this comeback, we have become Hamburg’s new hotel hotspot and are highly competitive once again,” says Hannes Dreher, General Manager, Crowne Plaza Hamburg – City Alster.

Let’s take a look at a few more upcoming hotel projects by Crowne Plaza in Europe:

Crowne Plaza Frankfurt – Congress Hotel

Crowne Plaza Warsaw Hub

Crowne Plaza Moscow — Park Huaming


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Crowne Plaza Hotels & Resorts is a dynamic hotel brand currently located in over 60 countries around the world.


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