First Avid Hotel opens in Mexico with more to follow

by | 03 Jul 2020 | Projects

UK-based IHG is celebrating the launch of its first Avid Hotels property in Mexico and is rapidly progressing plans to open further sites across the country, including Tijuana and Guanajuato.

Avid Hotels, the fast-growing IHG brand, has taken the first step in realising its ambition to expand across Mexico and beyond with the launch of Avid Hotel Fresnillo.

We find out more about this exciting new property.

Avid Hotel Fresnillo welcomes guests to a modern abode

Mexico’s first Avid Hotel, which has 100 rooms, is housed in a six-floor newbuild property close to Fresnillo’s commercial and business districts. It boasts vibrant public spaces and communal areas that are perfectly suited to relaxing, socialising, working or eating, as well an onsite gym allowing travellers to stay fit while on the road.

The rooms feature state-of-the-art technology such as the ability to cast entertainment directly from personal devices to the in-room TV, plus enhanced Wi-Fi capabilities. The rooms also have sound-reducing qualities and a best-in-class mattress to guarantee restful sleep.

“The brand, with its modern and fresh design, was created to satisfy the need for high-quality accommodations that cater to business travellers in Zacatecas,” said Jorge Apaez, chief operating officer, Mexico, Latin America & The Caribbean, IHG. “In addition to our service standards, this hotel has instituted the new IHG Clean Promise, designed to protect our guests and colleagues.”

A strong partnership

The newly launched Avid Hotel Fresnillo is owned by Operadora MBA and operated by Operadora Uno under a licence agreement with IHG. “I am particularly proud of this partnership with Operadora MBA, a visionary group of solid businesspeople who believe in their state and in pioneering the Avid Hotels brand in Mexico,” said Apaez.

Raúl Muñoz, director of Operadora MBA, added: “We are very proud of our alliance with IHG, thanks to which we opened the first chain hotel in the city of Fresnillo. It is a privilege to be able to contribute not only to the history but the economy of Fresnillo as an emerging city.

“With this investment, we demonstrate our great commitment and confidence in the economic and tourism development of the state. With this business vision, we managed to build this hotel in just ten months. We are confident that with the strength of the IHG brand and our great knowledge of the local market, we will offer guests the best hotel experience in the region.”

Avid – A promising brand

Investors continue to show a strong interest in the Avid Hotels brand, which has been growing rapidly since its launch two years ago. There are currently more than 200 Avid Hotels in the pipeline across the US alone.

Two more projects are underway in Mexico at present, one in Tijuana and the other in Guanajuato. An additional ten hotels are planned to open around the country in the coming years.

“We are excited about our first property to open in Mexico along with our continued momentum and growth of Avid Hotels across the Americas region,” said Karen Gilbride, vice president, Avid Hotels, IHG. “A ‘just right’ approach to affordability, predictability and the travel basics done exceptionally well allows us to offer guests exactly what they expect from their stay, particularly in a post-Covid19 world with newly established consumer expectations and travel norms.”


avid™ hotels is IHG's newest brand. The brand is championing everyday travel at a fair price, meeting the needs of the guests who all too often have to pay more for things they don't need, or compromise on the quality they expect.

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