Fairmont to open its first hotel in Thailand

Fairmont will make its Thailand debut with the 2024 opening of the first hotel to be developed under a multi-property agreement, Fairmont Bangkok Sukhumvit.

This new Fairmont hotel in Bangkok will embody the luxury hotel brand’s timeless aesthetic, gastronomic experiences and elevated service.

Ambitious development plans

Fairmont Hotels & Resorts has announced plans to develop Thailand’s first Fairmont hotel in Bangkok’s Sukhumvit district. Expected to open in 2024, this is the first hotel to be developed under a multi-property agreement between Accor and the lifestyle real estate group, Asset World Corp Public Company Limited (AWC).

“We have great trust in AWC, and are delighted to be working together to bring one of Accor’s most luxurious brands to Bangkok, as the first Fairmont property in Thailand,” said Mark Willis, CEO of Fairmont Hotels & Resorts.

“The Fairmont brand is truly legendary, providing world-class services with unforgettable experiences to our treasured guests. We are confident that this partnership with AWC and our shared vision will create a new benchmark for world-class luxury in Bangkok, supporting both the continued growth of the tourism industry in Thailand, as well as the ongoing expansion of the Fairmont brand across Southeast Asia.”

Wallapa Traisorat, CEO and president of Asset World Corp Public Company Limited or AWC, added: “We are very pleased to launch the first Fairmont hotel in Thailand, which came after signing a multi-property agreement with Accor in December 2022, to further expand our portfolio for the MICE segment throughout strategic locations in Bangkok.”

“Through the Fairmont Bangkok Sukhumvit, we will introduce Thailand and the country’s hospitality industry to a legendary luxurious hotel brand with unique offerings. Fairmont Bangkok Sukhumvit will be the first AWC affiliated hotel to be managed by Accor, and the top integrated luxury MICE hotel in Thailand, enhancing the capital as a global hub for the luxury MICE market. The introduction of the Fairmont brand will also strengthen the Thai tourism industry, create long-term value, and elevate the surrounding communities and society.”

Designed for leisure and business travel

Fairmont Bangkok Sukhumvit will reflect the Fairmont brand’s history and reputation as an iconic hotel brand whose properties are set apart by their luxurious guest rooms and world-class public areas, as well as exciting locations. This forthcoming property at the heart of the Sukhumvit district will serve as a home away from home for guests, with ‘The Fantastic Journey of Travel to the Bygone Era’ as its design story.

The property will be home to 419 guestrooms, a variety of specialty restaurants and bars including a panoramic rooftop bar and wellness facilities including a swimming pool, fitness centre and spa. This lifestyle offering will be joined by extensive meeting facilities equipped with the latest technology including virtual meeting equipment. Notably, Fairmont Bangkok Sukhumvit is to become the first fully integrated luxury MICE hotel in all of Thailand.

“At AWC, we have recognised that the luxury meeting market has become one of the fastest growing segments since the end of the pandemic, with AWC’s occupancy rate for MICE almost doubling between 2021 and 2022,” said Traisorat.

“As one of the most popular destinations in the world for both leisure and business travelers, Bangkok is renowned for its food and culture, and its reputation as a lifestyle destination with strong logistics infrastructure and convenient transportation. Therefore, Fairmont Bangkok Sukhumvit will be ideally positioned to meet the needs of a new era of luxury events with a distinctive and unique design.”

In line with both Fairmont’s and AWC’s commitment to sustainability, this new hotel will meet LEED and WELL green building standards.