Fairfield by Marriott reveals detail of Japan hotel expansion

by | 07 Apr 2022 | Hotel Projects, Projects

Fairfield by Marriott Nara Tenri Yamanobenmichi Lobby Lounge (Imagery 2022 Marriott)

The Fairfield by Marriott brand is heightening its presence in Japan with seven hotel openings planned for 2022.

These seven openings across four of the country’s prefectures will bring the Fairfield by Marriott Michi-no-Eki portfolio to a total of 21 properties across Japan by the end of the year.

Encouraging exploration of Japan

Fairfield by Marriott’s seven new properties will open within the Nara, Hokkaido, Hyogo and Okayama prefectures. These openings continue the growth of the Fairfield by Marriott Michi-no-Eki project created in collaboration with Sekisui House in 2018 to highlight Fairfield by Marriott hotels located near Michi-no-Eki roadside rest stations.

These properties and roadside rest stations are all located near to national parks and UNESCO World Heritage sites. The Fairfield by Marriott Michi-no-Eki project encourages exploration of the country’s rural areas by road.

“We are very excited to continue to expand the Fairfield portfolio across Japan in collaboration with Sekisui House,” said Rajeev Menon, president in Asia Pacific (excluding China) for Marriott International.

“We have seen great success with Fairfield’s ‘Michi-no-Eki’ project, with 14 Fairfield by Marriott hotels already open across five prefectures in the country. We look forward to continuing to expand the brand’s footprint with new additions delivering Fairfield’s friendly service and warm hospitality in little-known destinations across Japan.”

Masahiro Taguchi, project director of Fairfield by Marriott’s Michi-no-Eki portfolio, commented: “We are pleased to expand our footprint to northern and southern Japan, offering travellers access to remote destinations in the country.”

“With the growing demand for self-drive travel, the new Fairfield by Marriott hotels will deliver on the brand’s principles of friendly service and warm hospitality for travellers to explore the unique destinations across Japan.”

New rural properties

The seven new hotels planned for 2022 debut include the 99-key Fairfield by Marriott Nara Tenri Yamanobenomichi, which is located outside the ancient capital of Nara and expected to open this March. The 102-room Fairfield by Marriott Hokkaido Eniwa will then debut in May midway between Sapporo and the New Chitose Airport in Eniwa City known for its great outdoors.

The 78-key Fairfield by Marriott Hokkaido Naganuma, which is also to debut in May, affords guests guests a quintessential Hokkaido rural experience and the also 78-room Fairfield by Marriott Hokkaido Minamifurano, opening in June, offers access to activities on the nearby Lake Kanayama and Sorachi River.

A gateway to the Kannabe Highland, the 73-room Fairfield by Marriott Hyogo Kannabe Highland, opening in November, will provide a base for trekking to Mount Kannabe in summer and visiting the three ski areas of Kannabe in winter. The also November-opening 99-room Fairfield by Marriott Okayama Hiruzen Highland will then introduce visitors to the plateaus and foothills of Mount Daisen.

December will finally see the debut of the 100-room Fairfield by Marriott Hyogo Minamiawaji located adjacent to Fukura Bay in the southern part of Awaji Island.

Each of these hotels will take inspiration from its surroundings, with flexible social spaces for guests to connect with each other and amenities including morning bento-style Breakfast Boxes.

Related Articles

IHG establishes Holiday Inn in Lahore

IHG establishes Holiday Inn in Lahore

The hotel is due to open in 2026 and will bring an international brand to leisure and business travellers visiting Pakistan in the coming years. Breadth of facilities Situated in Lahore, part of the Punjab province, the 220-key hotel is located close to upscale...

Hyatt’s Unbound Collection steps into Tokyo

Hyatt’s Unbound Collection steps into Tokyo

Hotel Toranomon Hills will be located at the heart of Tokyo’s emerging business centre as part of the new Toranomon Hills Station Tower.  Urban living room Slated to open in late 2023, the 205-luxury hotel will mark the second hotel within The Unbound Collection by...

Marriott manifests Rio trio

Marriott manifests Rio trio

The projects are strategically located to create an international tourist destination focused on sustainability and innovation, as well as high-end service and experiences. Triple set Situated 45 km from Rio de Janeiro, the three-hotel complex is anticipated to mark...

Ascott introduces Citadines to Djibouti

Ascott introduces Citadines to Djibouti

Citadines City Centre Djibouti is set to open in 2024 as part of the group’s Citadines aparthotel brand. Accommodation range Housing 83 units, Citadines City Centre Djibouti will feature studio-, one- and two-bedroom apartments. Amenities will include a gymnasium,...

voco signs swift Indian second

voco signs swift Indian second

This is the second Indian signing for the brand within a month and further expands IHG’s premium portfolio in the country. Already underway voco Gurugram Golf Course Extension Road is currently in the advanced stages of construction and will open in Q2 2023, adding...

Grand Hyatt to debut in Spain

Grand Hyatt to debut in Spain

The existing La Manga Club sports and leisure destination in Murcia will undergo significant renovation work to become Grand Hyatt La Manga Club and Resort by mid-2023. Refreshed rooms The luxury leisure hotel comprises 192 keys including a 1,679 sq ft Royal Suite and...


Fairfield by Marriott is a lower cost brand of hotels franchised by Marriott International.

Error, group does not exist! Check your syntax! (ID: 3)