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Extended Stay America has signed a development agreement with a partnership consisting of Concord Hospitality and Whitman Peterson to develop 15 new Extended Stay America Premier Suites hotels.
The properties will be located in major markets throughout the Western United States, including Denver, Colorado; Phoenix, Arizona; Las Vegas, Nevada; and Salt Lake City, Utah.
Upgraded amenities
Extended Stay America Premier Suites comprises both new construction as well as renovated properties with upgraded amenities, including fully equipped kitchens, spacious apartment-style layouts for working and dining, free in-room wi-fi, premium cable, on-site guest laundry, free healthy breakfast offering, and upgraded design elements like larger TVs, increased storage space and a signature bedding package.
Concord Hospitality is a hotel management and development company located in Raleigh, North Carolina, and will be handling the development, branding, and operations of the properties. Whitman Peterson is a private real estate equity company making and actively managing real estate investments on behalf of institutional investors located in Westlake Village, California. It will provide equity, identify markets and assist with development.
Growth strategy
Greg Juceam, president and CEO of Extended Stay America, said: “We are extremely excited to be announcing the addition of 15 new properties to our Extended Stay Premier Suites brand through this venture with Concord and Whitman Peterson. These new Extended Stay America Premier Suite locations continue our strategy of growing this brand and our franchise pipeline. We look forward to working with Concord Hospitality and Whitman Peterson as they develop the hotels in these markets.”
Mark Laport, CEO and president, Concord Hospitality, added: “Extended Stay America Premier Suites has a unique business model that will allow us to reach business and corporate extended stay travellers looking for a higher level of amenities. This agreement is the first step in increasing our presence in the higher end extended stay segment.”
Ideal markets
Paul Novak, executive director – lodging, Whitman Peterson, commented: “We are pleased to be able to grow Extended Stay America Premier Suites through this unique partnership with Concord and Extended Stay America. We have chosen markets ideal for a premium extended-stay product.”
Extended Stay America currently has 28 Extended Stay America Premier Suites open and operating throughout the United States.
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