Get prepared. Don’t put all your energy into complaining about how bad the travel industry is hurt but spend time on finding innovative approaches. “When a problem arises, spend no more than 20% on the problem and 80% on its solution.”
1. Be resourceful: Offer virtual tourism!
Use technology and virtual reality to let your guests see your locations, your brand, your destination and your future vision. Greece has taken proactive steps in promoting its country, despite the current situation. Steve Vranakis, whom I got to know when he was head of Google creative for EMEA, is now the chief creative officer for Greece.
Steve and his team came up with the idea of www.greecefromhome.com in 24 hours, presented it a few days later to the visionary PM Kyriakos Mitsotakis, who gave the go-ahead and then the site was built in 10 days.
Visitors can take virtual tours of archaeological sites, museums, explore all different landscapes from mountains and lakes to the sea and can view activities like hiking, sailing and many more, all from the comfort of their home. They can also listen to Greek music and find out about Greek food and a Greek wine expert shares tips online.
2. Think about innovation in your hotel and brand
What can you improve? How can you innovate? Have your whole team participate.
3. Accelerate the integration of sustainability in building hotels that innovative with interior materials
If the materials address guests’ concern of hygiene, it will become an important selling point.
We have been creating a library of ecological and sustainable materials for exterior and interior use. We are offering all hotels a consultancy package.
In our recent launch of myKidsy playground for hotels at Imm Cologne, we introduced among many innovative sustainable materials, huge ceramic floor slabs that are antibacterial, anti-odour and even clean the air.
We are working on fabric lines for hotels that purify the air and others that block electrosmog.
- Jule
- Grass
- Test THP
