Erik Eveleigh will leverage his extensive expertise in growing brands paired with a robust development network to spearhead new business opportunities for the company’s distinct portfolio of hotel brands which includes 1 Hotels, Baccarat Hotels, and Treehouse Hotels.
He will also be tasked with providing expert oversight for development projects as the company pursues its expansion throughout the region.
In his role, Eveleigh will leverage his established network of owners, development partners, and other third parties to drive growth, as well as lead the way in brand pitching and consultation, project feasibility, management negotiation, among others. Based in Los Angeles, Eveleigh will report directly to Abhay Bakaya, senior vice president of development at SH Hotels & Resorts.
With over a decade of experience in sourcing and executing mixed-use and luxury opportunities as a member of Hilton Worldwide’s North American luxury team, Eveleigh brings expertise in brand positioning, planning and design, and project management.
He successfully secured several luxury landmark assets for its North American portfolio, including Waldorf Astoria Las Vegas and Hotel Del Coronado. Eveleigh was at the company for 14 years collectively, previously holding positions on the feasibility and investment analysis team and supply management team.
Eveleigh said: “I am thrilled to have the opportunity to support SH Hotels & Resorts pioneering and imaginative brands that have redefined the standard in the hospitality industry.
“My focus is to introduce innovative and strategic initiatives that not only expand the company’s presence in the Americas but also advance its mission forward.”
Raul Leal, CEO of SH Hotels & Resorts, commented: “Erik is a powerhouse in the luxury hospitality space, with an impressive track record of negotiating and securing deals that elevate brand presence.
“His extensive network, analytical background, and seasoned perspective make us confident that he will uncover exciting opportunities to bolster our growth and introduce our brands to new markets.”
Aggressive American expansion
SH Hotels & Resorts is aggressively expanding its presence in North America, with new property launches and projects in development across several markets. 1 Hotels recently launched the 1 Hotel Hanalei Bay flagship property and is developing projects in Austin and Cabo San Lucas.
The Baccarat Hotel & Residences brand is building on its New York presence with a Baccarat Residences project under development in Brickell, Miami. Treehouse Hotels will debut its first US property in Sunnyvale later this year, followed by Treehouse Hotel Brickell currently under development.