Imagery courtesy of Ennismore.

Ennismore is expanding its international brand SLS Hotels & Residences to Uruguay with the upcoming SLS Punta del Este.

Developed by the GNV Group and designed by the global architect studio Gómez Platero, the project will include 80 stylish state-of-the-art hotel rooms and 150 residences, in two SLS-style towers.

Two towers

The hotel will feature extravagant and theatrical design, contemporary art and luxury details, all in synthesis with the brand’s DNA, as well as offering landscape and beachfront views of the 20km of coastline.

SLS Punta del Este Hotel & Residences will house three exclusive restaurants, a lounge and bar, rooftop pool, spa, fitness centre, meeting rooms and kids club, in addition to an expansive commercial area. Combining elegant architecture, high quality standards which SLS believes it is synonymous with, and the hotel is aimed at bringing a fresh perspective and a new standard of luxury to the region’s hospitality offering.

Global expansion

Chadi Farhat, brand chief operating officer of SLS at Ennismore stated: “We are thrilled to be launching the SLS Hotel & Residences in Uruguay, and to bring the brand, synonymous with elevated hospitality and fresh perspective, to one of the most sought after destinations in South America. This announcement showcases the incredible global expansion of the SLS brand, and with its privileged location in the vibrant city of Punta del Este, we know it will be the ideal destination for our discerning SLS guests that continue to seek extraordinary experiences.”

Alejandro Ginevra, president and CEO of GNV Group said: “It’s with great enthusiasm and bursting energy that we embark upon building SLS Punta del Este, where dazzling natural scenery will be paired with unparalleled hospitality, services and amenities, curated for the standards of the most discerning and sophisticated of guests and residents alike. We are very proud to be part of this project to bring the first globally renowned branded hotel and residences to this amazing city and beach paradise.”

Swift second

The expansive property in the heart of Punta del Este will be SLS Hotel & Residences’ second property in the region when it opens in 2024, on the heels of the opening of SLS Puerto Madero in Argentina this spring.

SLS is part of Ennismore, a global collective of lifestyle hospitality brands that was formed in 2021 in a joint venture with Accor. Ennismore’s collective of 14 brands represents 106 operating properties across 26 countries and more than 140 hotels in the pipeline, with over 150 restaurants and bars.

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