Ennismore builds lifestyle brands

Ennismore is accelerating the growth of its lifestyle hotels, resorts and hospitality venues, with a strong pipeline of international projects due to open through 2024

Ennismore, Accor’s lifestyle hotel division, plans to open at least 15 hotels in 2024, and more than 50 restaurants and bars, as it rolls out its successful brands and concepts to new global audiences. The company groups its business under three different units: Lifestyle Collective hotels; Immersive Resorts; and Iconic Venues.

Lifestyle hotels

Under its Lifestyle banner, it has Hoxton brand hotels due to open in Vienna and Edinburgh, while the 25hours Hotel concept will launch in Jakarta, Indonesia and Copenhagen where a 128 room hotel will open on Paper Island, part of the city’s harbour district. There will also be a pair of Mama Shelter brand properties opening, with Nice due to launch midyear, and Dubai Business Bay expected to open late in the year with a 197 room hotel and 204 associated residences.

Also building traction is Ennismore’s Hyde brand, with a resort property in Bodrum, Turkey launching early in the year. Around the middle of the year, expect to see the opening of Hyde London City, a 111 room property set inside a listed landmark building in the City of London, the UK capital’s financial district. As with so many Ennismore hotels, this will be not just about accommodation but will also feature a Turkish restaurant, and a subterranean cocktail and record bar.

Other hotels in the 2024 pipeline include the SLS in Barcelona, a major project with 471 rooms plus three pools and six bars – and boasting the city’s largest waterfront rooftop bar.

Building the all-inclusive offer

Ennismore is also leading on the Rixos all-inclusive resort brand, and will launch two major, sizeable projects during 2024. Rixos Tersane Istanbul will be part of the city’s reinvention of its historic Golden Horn area, with 432 rooms and accompanying selection of bars, leisure facilities and restaurants. Following later in the year will be the opening of Rixos Obhur Jeddah, delivering 247 rooms of hospitality in the Saudi city, located within gorgeous green landscapes and golden sandy beaches.