Emaar to open eight new hotels across MENA region

The high demand seen for Emaar hotels in the MENA region has led to the expansion of the group’s Address Hotels + Resorts and Vida Hotels and Resorts brands.

Regional expansion

A leading hospitality development company in the MENA region, Emaar Hospitality Group is behind marquee brands including Address Hotels + Resorts, Vida Hotels and Resorts, Armani Hotels and Resorts, The Boat by Address and Emaar Leisure Clubs.

As a part of its ongoing growth, the group is now embarking on the development of eight new properties: Address Jabal Omar Makkah, Vida Dubai Mall, Vida Creek Beach, Palace Dubai Creek Harbour, Address Marassi Beach Resort in Egypt, Vida Marina Resort & Yacht Club Marassi in Egypt, Vida Aljada, and Vida Residences Cairo Gate.

Commenting on the plans, an Emaar Spokesperson said: “We are thrilled to announce the expansion of Emaar Hospitality Group to key destinations like Marassi in Egypt, and Makkah in Saudi Arabia, in addition to expansions within the Dubai Creek Harbour in the UAE, showcasing how the landscape for hospitality in these booming countries is revolutionising.”

“We have witnessed successful growth in occupancy rates, with 2022 rates going up from the original 60% in 2021 to 65% and to 74% in 2023 thus far. With the increasing demand for hospitality in the region, our expansion plans are aligned to welcome local as well as international tourists.”

Sustainable development plans

The first of these eight openings is Emaar Hospitality Group’s first hotel in Saudi Arabia, Address Jabal Omar Makkah. This will be followed by Address Marassi Beach Resort and Vida Marina Resort & Yacht Club Marassi in Egypt, which are both scheduled to open in 2023. Vida Aljada in Sharjah and Vida Residences Cairo Gate are expected to open in Egypt in 2024.

Vida Dubai Mall will open adjacent to Dubai Mall mid 2023 and both Palace Dubai Creek Harbour and Vida Creek Beach will also launch at Dubai Creek Harbour this year.

The group’s focus on luxury and exceptional service is enhanced with the importance it places on sustainability. This is a key focus for the group in 2023 with its sustainability efforts actioned against six points: guest supplies and F&B, operational, waste reduction and recycling, single-use plastic, technology and strategic partnerships.

Through its operations, the group will ensure steps are taken to conserve energy and water and reduce waste to landfill through recycling initiatives and composting. The group aims to reduce single use plastic and introduce more sustainable material in all areas of operations. To achieve these goals, Emaar is partnering with local UAE businesses and environment-solutions providers.

A spokesperson for the group commented: “2023 is the year of sustainability in the UAE, and with Emaar Hospitality Group, we want to champion the efforts of the UAE government to make our properties as environmentally friendly as possible.”

“As an industry leader, we have a responsibility to be more aware of our impact on the environment, and with this in mind, we have introduced a number of measures throughout our hotels and resorts in an effort to be more sustainable. Each new opening is being built with sustainability in mind and this is a key factor for us moving forward.”