Dutch brand creates parent company to prepare for growth

by | 28 Sep 2022 | Chains

Dutch boutique hotel firm Eden Hotels has revealed capital investment plans and created a new parent corporate company, Zien Group.

The new group will be the home of the hotel chain and all future brands and businesses.

Opportunities and refurbishments

Current Eden Hotels CEO, Billy Skelli-Cohen, will lead Zien Group, which will be based in Amsterdam with offices in London.

He set out plans for Zien’s first two businesses, including a commitment of over £40 million of capital investment into the existing portfolio of hotels alongside significant capital to grow the business. Zien will prioritise a refinement of the Eden brand with refurbishments of some properties; as well as create a new brand of individual hotels, initially by re-imagining some of its own assets.

Zien Group is looking to expand both Eden Hotels and the new brands beyond the Netherlands, and is actively looking at new opportunities in Europe and the UK.

Unlocking potential

Private equity firm KSL Capital Partners acquired a majority stake in Eden Hotels in December 2021. Eden Hotels was created by the Dijkstra family 75 years ago and currently has a portfolio of 14 hotels across the Netherlands. Skelli-Cohen was appointed as CEO of Eden Hotels in May 2022, with a mandate to build a robust platform for growth and development.

Skelli-Cohen explained: “The support and investment from KSL and the Dijkstra family allow us to unlock potential by elevating the hotels in our portfolio and enabling our plans to grow across Europe and the UK. This marks the start of a transformational moment for our group and our team – it’s incredibly exciting and I am thrilled to be part of it.”

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