Deutsche Hospitality institutes brand redesign

Pictured: the new look Intercity Hotel Amsterdam.
Deutsche Hospitality is refreshing the design concepts for its IntercityHotel and Zleep Hotels brands.

The next generation IntercityHotel brand will feature urban design, lively public space and unique food offerings, while Scandinavian brand, Zleep Hotels, will centre around Danish design and the sensibility of simplicity.

International Intercity

Deutsche Hospitality’s IntercityHotel strand is being redesigned to accelerate its international growth by embracing a diverse, mobile and tech-savvy group of travellers.

The CitySquare, a new social lobby, will create a multifunctional, seamless space where guests can enjoy a fresh coffee alongside the signature bakery serving freshly baked goods all day. Grab and go snacks and a bar complement this innovative space.

New design exemplars

The recently-opened IntercityHotel Amsterdam is currently showcasing many of the new initiatives.

Upcoming openings for the brand in 2023 include city locations in Germany such as the 194-key IntercityHotel Karlsruhe and the 190-room IntercityHotel Paderborn, in Switzerland in the form of the 122-key IntercityHotel Geneva Airport, and an Asian addition, with the 122-room IntercityHotel Tashkent representing an Uzbekistani entry for the line.

Danish Zleep

The economy brand, Zleep Hotels, is centred around Danish design and the sensibility of simplicity alongside a great night’s sleep.

Enhancing its authentic Nordic roots, the brand just entered a partnership with Danish furniture design company, Fritz Hansen. Fritz Hansen’s furniture and signature chairs will soon be accessible for guests in all existing 15 Zleep Hotels in Denmark, Sweden and Spain as well as in new Zleep Hotels scheduled to open in Germany (such as Zleep Hotel Berlin Airport and Zleep Hotel Leipzig), Switzerland (including Zleep Hotel Lausanne and Zleep Hotel Zurich Kloten) and the Czech Republic over the next 12 months.