Sources said there are a few things design-team leaders should keep in mind while crafting a design strategy for a hotel brand.
it’s important to start with figuring out who you’re going after. “Be very clear about the market you are trying to reach before you start the design process,” Czirr said. “That’s the key to focusing the design efforts quickly and keeping costs in check. Experimentation can be fun, but it can also be costly.”
Paliwal said it’s important to keep construction in mind when it comes to implementing new design trends. “Look for the things that can be easy to change that make the biggest impact to the guest walking into the hotel,” he said. “Get a bigger impact without (a lot of construction) not only because of cost, but because you’re running a business.”
Salotti said teams should be selective in the types of trends they pursue. “Just because a lot of hotels are doing it doesn’t make it right for your guest or your brand,” she said. “Ensure everything is supporting the positioning and the value proposition that make your brand unique.”
Below is few ways to balance the dual needs of keeping up with trends and finding affordable and durable designs.
Many people worry about choosing the perfect painting to hang on the walls, which is why some hotels skip it altogether and hang a bold chandelier in the lobby. If you’re looking for an overhead light, try a rock crystal style over the classic chandelier or uber-trendy star pendant
Add a Different Kind of Mirror
We’ve all heard that the bigger the mirror, the more spacious a room feels, but modern hotels are going beyond hanging them on the walls …
Part of the feel-good experience at a hotel is making sure you look good, too. At Congress Hall in Cape May, New Jersey, the lampshades in the bedroom are lined in pink silk to cast a soft, warm light. “It makes your skin glow when you’re in bed,” says Colleen Bashaw, the resort’s interior designer. She recommends painting the inside of an ivory paper lampshade a pale pink, like Benjamin Moore’s Ballet Slippers.
Go for the Most Drama in the Smallest Spaces
If all-white bathrooms read more “bland” than “spa-like” to you, steal this decorating idea from the model bathroom in the Solaris Residences in Vail, Colorado: Cover the walls in a low-contrast, nature-inspired wallpaper.
Take a Shortcut to Luxury with Accessories
One of the easiest (and most affordable) ways to get the high-end, collected-over-time look of a boutique hotel is with the accessories you use. Choose items that bring in at least three textures in the room: one plush, one sleek and one natural, recommends Jay Jeffers, author of Collected Cool and designer behind the Ritz-Carlton Residences, Lake Tahoe
The design has to reflect the brand’s personality, It cannot be generic, and it has to tie back to what you stand for. In our case, it’s simple done better. The design has to be simplistic, not simple, but it has to be easy.