Design concept: Gorgeous George, Cape Town

by | 05 Nov 2021 | Design, Design Concept

Gorgeous George (imagery: © Claus Brechenmacher & Reiner Baumann)

The 2019-opened Gorgeous George, showcasing the work of Urbane Citizen and Tristan Plessis Studio, provides a hyperlocal immersion into the Mother City’s creative scene.

This stunning scheme has helped raise the bar for hospitality in South Africa.

Heritage meets industrial style

On launching in early 2019, Gorgeous George introduced guests to South African art and design, with an architectural backdrop that fuses traditional elegance with industrial styling. Architectural firm Urbane Citizen successfully repurposed two landmark buildings – one Edwardian, the other art deco – into a modern luxury hotel.

These two heritage buildings were first joined together in the 1940s. Various original features have been retained, moreover, from the cornices and oak flooring to the brass entrance doors.

In this setting, the architects created spacious guest accommodation, as well as expansive public areas, pairing heritage details with nods to the surrounding area’s urban edge through materials such as concrete and steel.

A platform for South African art

A meaningful connection to the neighbourhood has been created through the hotel’s interior design concept, which was led by Tristan Plessis Studio. This celebrates contemporary South African design with a neutral-to-dark colour scheme and artwork from domestic artists, including Porky Hefer.

Soft touches of blue and white complement the more industrial structural elements, and the reception area is distinguished by 1,800 hand-painted Delft-inspired ceramic tiles, forming a map of Cape Town.

The 20 guestrooms and 12 suites here embrace local art, each boasting a city-inspired mural by artist David Brits. Raw concrete walls and exposed pipework are met with handmade furnishings upholstered in velvet, sumptuous rugs, king beds and an array of curios, while patterned tile flooring and custom-designed fittings set the bathrooms apart.

Last but not least, a real highlight of the hotel is the Gigi Rooftop social hub, which offers an appealing indoor-outdoor living space incorporating a pool, a restaurant helmed by top chef Guy Bennett and abundant greenery.

For more info about this scheme, and to view an extensive gallery of hi-res images, check out Gorgeous George’s project page on the TOPHOTELDESIGN website.

Many TOPHOTELNEWS articles draw on exclusive information from the TOPHOTELPROJECTS construction database. This subscription-based product includes details of thousands of hotel projects around the world, along with the key decision-makers behind them. Please note, our data may differ from records held by other organisations. Generally, the database focuses on four- and five-star schemes of significant scale; tracks projects in either the vision, pre-planning, planning, under-construction, pre-opening or newly opened phase; and covers newbuilds, extensions, refurbishments and conversions.

Learn more

Related Articles

Design showcase: Top five designs with neon lights

Design showcase: Top five designs with neon lights

We shine a light on five properties whose creative teams are using neon to bring a real sense of dynamism to the guest experience in our latest TOPHOTELDESIGN collaboration. “Shimmering neon lights…And at the fall of night…This city's made of lights.” To quote...

Plans revealed for Canada’s first Curio by Hilton hotel

Plans revealed for Canada’s first Curio by Hilton hotel

Easton's Group of Hotels is joining forces with a team that includes IBI Group, ERA Architects and Studio Munge to build a 392-key property in Toronto’s historic Distillery District. The latest addition to Curio by Hilton’s portfolio involves the transformation of a...

New York City welcomes first Motto by Hilton hotel

New York City welcomes first Motto by Hilton hotel

Motto by Hilton New York City Chelsea (imagery: © 2022 Hilton and D Mitchell) Motto by Hilton New York City Chelsea, a 42-storey newbuild designed by Stonehill Taylor, is the Virginia-headquartered hospitality company’s inaugural lifestyle hotel in the Big Apple....

Kimpton makes its mark in Koh Samui

Kimpton makes its mark in Koh Samui

Showcasing the work of P49 Deesign, the new Kimpton Kitalay Samui in Thailand combines rustic wooden elements crafted from driftwood with local artwork and an earthy palette. This dazzling property exemplifies Kimpton’s playful design, while also taking inspiration...

Design concept: The Londoner

Design concept: The Londoner

The Londoner (imagery: © Henry Bourne) Our latest TOPHOTELDESIGN exclusive takes a closer look at Edwardian Hotels London’s stylish newbuild in the heart of the UK capital - one of 2021’s most talked-about openings. Prominent studio Woods Bagot - London led the...



Established in 1993 as the first of its kind, with a portfolio of only ten iconic member properties, Design Hotels today represents and markets a hand-selected collection of privately owned and operated hotels.


With the online database TOPHOTELCONSTUCTION you will have access to +6,000 hotel projects and all relevant decision-maker contacts.


Pin It on Pinterest